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Avoid the 5 Biggest Media Interview Mistakes

Tallulah Bankhead described working on television as *like being shot out of a cannon. They cram you all up with rehearsals, then someone lights a fuse and-BANG-there you are in someone's living room.* To be ready for your time to shoot out of the cannon, take the time to thoroughly prepare your ideas and soundbites. Television, radio and print interviewers are often focused on presenting a lively, entertaining program-not on promoting you or your products. Honing your conversational skills to .