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Treaty of Lisbon Leads to a Paradigmatic Change in EU Lobbying

Klemens Joos, CEO of EUTOP International GmbH, comments as follows on this subject: "In particular, the Treaty of Lisbon requires a paradigmatic change for the representation of interests - content and arguments are necessary, but they must also be communicated to the right recipients at the right time and place, which is becoming increasingly difficult due to the increasing complexity of the process and the plethora of European and Member State decision-making levels.

Upgrading the co-decision process as an ordinary legislative procedure and therefore a regular legislative instrument of the EU has had similar consequences - as a result of the related mandatory involvement of the European Parliament in virtually all legislative measures of the EU which are relevant for companies, purely national representation of interests is de facto condemned to failure.

With his doctorate published in 1997 ("Representing  the Interests of German companies with  the Institutions of the European Union", Faculty of Business Administration at the Ludwig Maximilian University of Munich) he laid down the scientific basis for the EUTOP service model- yet at that time  when the EU had only 15 Member States and the principle of still largely applied in the European Council, the co-decision procedure only being applied in a small number of legislative acts.

The theory developed by Joos on procedural competence is increasingly also being adopted by other authors, for example Daniel Guéguen, who in his recent book "Reshaping European Lobbying" differentiates between "technical components" (knowledge of the key content and arguments) and "procedural components" (knowledge of the decision-making processes and procedures) and attributes equal importance both components for the success of an interest representation strategy (backed up with procedural examples).

 Fonte:  it .notizie.yahoo.com /treaty-lisbon-leads-paradigmatic-change-eu-lobbying-082612580.html