vhfmh

TECHNOLOGY: How Steve Jobs has revolutionized iQuotidien

Steve Jobs did his best during his reign at Apple, to put the beautiful and the "general public" in most areas, which today form the so-called "new technologies".

One approach that has not only enabled Apple to become the second company the world's richest in terms of market capitalization, but also influenced most of the competitors of the trademark to Apple. Illustration.

The iMac, welcome to the world of color

Before the iMac, desktop computers were ugly, heavy and complicated.In all cases the message that Steve Jobs and Apple wanted to switch to computer with this UFO in 1998.

The design of the first iMac G3 has, in fact, nothing to do with the traditional gray boxes and sad that adorned the offices of the fans until the keyboard. "The back of our computer looks better than the front of our competitors," boasted even Steve Jobs unveiling her baby computer.

The iMac has not only outlines the original: it also innovates under the hood. It is the first computer to offer an integrated Internet connection and is touted as the easiest to use on the market. Moreover, the advertising campaign accompanying the launch stresses the simplicity of the iMac compared to a traditional PC.The holy trinity "beautiful, simple and connected" will take over most of the competitors of the iMac ... with varying degrees of success.

The iPod, a symbol of the reign MP3

In 2001, Steve Jobs takes his magic wand to revolutionize the world of music. The iPod, which is released October 23, 2001, is not the first MP3 player on the market, but it will become the symbol of the digital revolution.

It is, in fact, in 1998 that the Asian company Saehan Information System brings to market the first portable digital music: the MPMan. Other signs, such as French and Japanese Archos Sony also make inroads in this promising market ...before Apple takes it.

His argument? Ease of use and foolproof design, again, much more attractive than the competition. The fame of the iPod such that it will become even a fashion accessory, made popular in television series like Sex and the City. In all, Apple has sold over 314 million iPod (all models) since 2001.

The iPhone, a global success

Before the arrival of the iPhone, it was thought that a mobile phone used to take phone calls. But did not count on the commercial genius of Steve Jobs.Apple CEO has completely changed the phone industry, January 9, 2007, presenting the first model of its future machine to make money.

The iPhone has made smartphones - phones that allow these to go on the Internet and to a plethora of activities reserved to the world of computers - attractive and accessible to everyone. Jobs, again, used his old recipes: an interface as simple as possible and look unique.

The success was immediate and the original iPhone has sold 6.1 million copies worldwide. From the iPhone 3 (introduced June 9, 2008), Apple adds to the success of the unit a new way to make money: the App Store and its applications for the smartphone.A new market that has allowed Apple to win, since 2009, approximately $ 900 million.

The iPad, the impossible challenge to the 29 million copies sold

With the iPad, Apple for the first time venturing into an unexplored world. Until then, Steve Jobs had been content to improve technologies that already existed. But when it unveiled in January 2010 its first touch pad, Steve Jobs has no competitors.

Some welcome at the time this new challenge with skepticism, questioning the usefulness of a hybrid between laptop and smartphone. But they will soon have to face facts: the iPad is a success. In one year, the iPad 1 and 2 have sold nearly 29 million copies.Today, despite attempts to Samsung, Motorola and other HP, iPad still has no serious competitor.