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Selling Multiple Products? Avoid These Top Blunders

When your web site sells more than a dozen items, you may face a fierce challenge of helping shoppers find what they are looking for. You'll need to classify products into categories, but these will serve as obstacles and even dealkillers if those categories do not match those in the headsof shoppers.I've seen again and again web sites using classifications that aren't known or understood by a portion of their customers. For instance, I once wanted to buy T-shirts andwent to the site o.