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Creative Expands Range of Pure Wireless Speakers Even Further To Include the T12 Wireless 2.0 Speaker System

The Newest Addition to the Extensive Pure Wireless Speakers Family Delivers Seamless Wireless Audio with Excellent Bass Performance Like No Other Wireless Desktop 2.0 Speaker System Can

Milpitas, CA (Vocus) September 1, 2010 -- Creative Technology Ltd. today announced the Creative T12 Wireless speaker system, the latest addition to Creative’s Pure Wireless Speakers family. Slim, stylish and decked out in classic black, it is the natural choice for a hassle-free wireless 2.0 speaker solution. The Creative T12 Wireless speaker system is all set to expand the variety of wireless speaker solutions offered by Creative’s Pure Wireless Speakers range. The Creative T12 Wireless speaker system will debut at the IFA 2010 in Berlin from 3 – 8 September 2010.

The current range comprises of a full suite of wireless speakers that include the ZiiSoundTM D5 – the flagship one-piece speaker system, the Creative InspireTM S2 Wireless – a 2.1 speaker system, the Creative D200 – the best-in-class one-piece speaker system, and the Creative D100 – an ultra-portable wireless boombox. Incorporating award-winning Bluetooth technology*, each speaker system is engineered to deliver the purest wireless audio in its class. With the Creative T12 Wireless, the range will now include a 2.0 wireless speaker offering.

Like its predecessors, the Creative T12 Wireless speaker system retains the characteristics that have made the Pure Wireless Speakers range a success:•   Works with all compatible stereo Bluetooth devices•   Fast and easy connection•   High quality wireless audio transmission

While retaining these characteristics, the Creative T12 Wireless speaker system adds to these qualities, and takes users further into the Pure Wireless Speakers experience with more added features:1.   BassFlexTM technology that extends the low frequency and improves bass response, all without a subwoofer2.   apt-X audio codec for superior Bluetooth stereo audio3.   Convenient front access for Power, Volume, HP-Out

“We are at a key juncture in the evolution of how consumers enjoy music with speakers from their mobile devices. Everywhere there is a surge of wireless Bluetooth-capable portable devices in the form of smartphones, e-books, netbooks and notebooks – not just the iPhone, the iPod and now the iPad. These devices offer a new flexibility and have reshaped the way we want to listen to our music. At Creative, we foresee an ever growing trend towards a new level of wireless freedom in music listening, and therefore spearheaded the design of this brand new range of Pure Wireless Speakers that offer consumers a desired wireless speaker choice at almost every price-point and speaker configuration.”

“This comprehensive range of Pure Wireless Speakers has been extremely well received since its launch earlier this year. We believe wireless speakers are the way to go, and our wireless speaker solutions will replace the need for conventional docking speakers in the very near future,” said Joseph Liow, Vice-President for Personal Digital Entertainment Products at Creative.

“Now, with the all new Creative T12 Wireless speaker system, we are further expanding our wireless speaker range with a sleek and compact 2.0 Pure Wireless Speaker that delivers performance beyond its class!” added Joseph Liow. Listening to pure music wirelessly is a seamless affair with the Creative T12 Wireless speaker system, with 3 ways to pair devices:

1.   Connect the iPhone, the iPod? or the iPad with the iPod Transmitter (Available for purchase separately)2.   Connect via a USB Bluetooth Transmitter attached to a desktop, notebook or netbook3.   Connect via the built-in Bluetooth feature on mobile devices or PCC/p>

Pricing and AvailabilityThe Creative T12 Wireless speaker system is currently available at us.creative.com for US $69.99.

The Creative Pure Wireless Speakers range is currently available at us.creative.com•   ZiiSound D5 wireless speaker system US $299.00•   Creative Inspire S2 Wireless speaker system US $149.00•   Creative D200 wireless speaker system US $129.00•   Creative D100 wireless speaker system US $79.00Both the USB Transmitter (BT-D1) and the iPod Transmitter (BT-D5) are currently available for purchase as individual accessories at the suggested retail price of US $49.00 each.

For more information about the Creative T12 Wireless speaker system and the entire Creative Pure Wireless Speakers range, please visit .

*The entire Pure Wireless Speakers range incorporates the same Bluetooth technology found in the Creative Inspire S2 Wireless Speaker System – winner of the Bluetooth Special Interest Group Best of CES Award 2010.? Excludes the iPod shuffle

About CreativeCreative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

This announcement relates to products launched in Europe. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. ZiiSound, Inspire, Creative Inspire, BassFlex, Sound Blaster and ZEN are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.

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Creative Labs, Inc.Susie Hayne408-546-6440