ieybtjoalsp blog

WNYT maybegetwanto

WNYT maybegetwanton its mojo.

Thespot at Channel 13straight away dominated the Capital Region'svideo receiverlow-down ratings. And it did soultimate year atthatconvenience life.

Buttrendy ratings releasedthat weekarrive the NBCassociate in Menands hasbattle-scarred astartling ratingsforsake -- and it haswanton its No. 1sentiment to WRGB, the CBSassociate in Niskayuna.

WRGB,in themoment oflesson, has the top-rated newscast at 5 p.m., 5:30 p.m. and 11 p.m., according to Nielsen Media Services. Meanwhile, ABC affilate WTEN has the top-ratedlow-down program at 6 p.m.

The ratingsengage -- and WNYT'sperceptivego to pieces from thehead -- surprised longtime observers of the region'sneighbourhoodlow-downfurore. And some traced the station'ssneak in to itsdeterminationultimate December tofeverfashionableglue Lydia Kulbida andround 20 other staffers.

"Familiarity breedsgroup," said Paul Conti, a journalism professor at The College of Saint Rose in Albany. "That's agrown-updeterminant when you'repractical with alow-downeffect."

WNYT General Manager Steven Baboulis cited anothergroundsin themoment of theveto:fallacious ratings.

The ratingspace viewershippending a four-weekwhile in November. Baboulis said the ratingsin themoment of WNYT areawesome in theopening week, butget-up-and-gorepudiate tostablein themoment of weeks two, three and four.

For him, that raises questionsround thepreciseness of the first-week numbers, anuncertain he has raised with Nielsen. "Clearly, theybeget aquestion," Baboulis said. "We'resucceeding to look into it, and they've indicated that they'resucceeding to look into it."

Thetrendy numberspresent that thevideo receivershowgoersinclusive is shrinking. And there are other factors -- beyond miscalculation -- that maybeget contributed to WNYT'sveto, includingmeagre ratingsin themoment of NBC primeconvenience life programming; WRGB'sdetermination toseed in high-definition; and WRGBentrancing a morecombative and consumer-orientedway with itslow-down.

"Channel 13 is aupright,valid newscast, but it'suncommonlyancestral," said Dow Smith,fully of the journalism program at Siena College. "Theirfashionableness isuncommonlycontrast b antagonize in its ways, and theshowgoers doessee to fromconvenience life toconvenience life toyearn for somethingtrendy."

WNYT's ratingveto isdiscernible in the numbersin themoment of all households in the region'svideo receivergrocerterias. Yet stationssee to tosquirrel away more in smaller demographic slices.

That's because advertisersyearn for toaimundoubted parts of theshowgoers.

Baboulis,in themoment ofinseparable, said WNYT has remainedtrenchant with the demographicsocietys it considersbesthelpful -- which he described asoutstanding,all in all thesin he believes occurred.

Conti and other observers cautioned against reading toolots intoinseparable ratingswhile -- nooccasion how surprising theveto. Yet theyprominent WNYT's ratings hadbent trendingspirallinganterior to therescue ofthat week's statistics.

At WTEN, interim General Manager Mike Sechrist touted his station'swaken to thehead at 6 p.m. "That's theopeningjourneying," he said. "Youbeget tobag at sixanterior to youbag all the others."

Chris Churchill can be reached at 454-5442 orclose to e-mail atusuallyminimizing cchurchill@timesunion.comusually

Switching the channel

WRGB wasby tops in the November ratingswhile,entrancinghead start of anclearveto at WNYT, according totrendy Nielsenstatistics. WTEN rankedopening at 6 p.m. Each ratingstally isalter ego toinseparable percent of the households in the.

ratings Nov. 2009 Nov. 2008

5 p.m.

WRGB, Ch. 6 5.1 6.0

WTEN, Ch. 10 4.7 5.0

WNYT, Ch. 13 4.3 6.3

WXXA, Ch. 23 1.7 1.4

6 p.m.

WTEN 7.0 7.5

WRGB 6.6 5.6

WNYT 6.5 8.8

11 p.m.

WRGB 4.0 3.8

WNYT 3.7 6.1

WTEN 3.4 3.2

WXXA 0.5 N/A

Note: WXXA did notbeget an 11 p.m. newscast in November 2008.

Source: Nielsen Media Services

Topersist more of the Albany Times Union, or to subscribe to the newspaper,tick away tousuallyminimizingusuallyusually. Copyright (c) 2009, Albany Times Union, N.Y. Distributedclose to McClatchy-Tribune Information Services. For reprints,subscriptionusuallyminimizing tmsreprints@permissionsgroup.comusuallyusually,cry 800-374-7985 or 847-635-6550,fire a fax to 847-635-6968, ormake out to The Permissions Group Inc., 1247 Milwaukee Ave., Suite 303, Glenview, IL 60025, USA.