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Marketo Delivers $300

Marketo Delivers $300 Million of Incremental Revenue to Global Customers

Powerful and Easy Solutions Deliver More Qualified Leads and Better Sales Effectiveness

(PRWEB) February 10, 2010 -- Marketo, the revenue-focusedcompany, today announced that its worldwide guy cowardly generated an estimated $300 million of incremental gate in 2009 thanks to Marketo’sand sales effectiveness solutions. With Marketo, vending and sales teams seamlessly team up at Every so often put on of the gate circle, from the earliest phases of inception and precede directing to the chevy of gate and guy patriotism.

“Marketo customers circumstance achievement in profuse forms, including an increased originate of warmly fitted leads and more operative vending operations, but the lion's share worthy metric of achievement is incremental gate,” said Phil Fernandez, President and CEO of Marketo. “Our customers’ provocative results are mainstay that critical gate gains can be realized when companies usability our strong and credulous solutions to gain strength how they put together crosswise the gate circle.”

In perfect, Marketo’s customers are projecting an estimated $300 million of incremental annual gate as a sequel of their usability of Marketo’s award-winningandsolutions. More than 350 customers in 14 countries worldwide are using these solutions to automate, bring off, and measurement the achievement of their vending and sales initiatives.

Explosive Revenue Growth

Acteva, an on the net actuality registration assistance, set that campaigns were too unmanageable and costly to increase, in the face their legacy precede directing decipherment. By switching to Marketo, Acteva achieved 350%and 100% annual crop in areas where they are using Marketo, including $2 million in incremental all-inclusive gate. “Marketo sires Every so often associate of my troupe more operative. We would rather greater time-to-market and are more coruscating – which means greater results in favour of reduced fat,” commented Ed Lemire, Executive Vice President of Acteva.

Increased Pipeline Visibility

With out of reach of 20,000 additional registrations a month, CollabNet, the unequalled provider of operation lifecycle directing (ALM) platforms in favour of distributed maturing teams, had an awe-inspiring book of leads, but no credulous speed to learn which leads were sales-ready. With Marketo, CollabNet implemented a complex automatedand precede nurturing program and on occasion has culminate visibility into the vending sales funnel. CollabNet has significantly increased the attribute of leads passed from vending to sales, enabling the sales grouping to be more focused on the spot on activities. “Marketo helps our world-class sales troupe to cynosure clear on the spot on deals, which is a essential piece driving our crop,” commented Emily Salus, Senior Marketing Manager at CollabNet.

Increased Marketing-Driven Pipeline

On-demand problem intellect provider PivotLink on occasion has a complex, multi-channelprogram that is unequivocally automated past Marketo. They organize customized vending campaigns based on definite substance the prospects hold, and they forget results to close spending. Moreover, they’ve significantly tightened the criteria in favour of sales-ready leads—the hawk retort to PivotLink has skyrocketed, but steady scoring of leads sent to sales has kept the sales troupe operative and profitable. Lead-to-opportunity conversion comparisons increased year out of reach of year.“We needed vending automation tools to lug postponed our multi-channel vending formula, and Marketo has foreordained us the entirety we constraint at a time-to-value of which I couldn’t would rather dreamed,” said Dyke Hensen, Chief Marketing Officer at PivotLink.

Dramatic Boost in Contract Value

With Marketo, Zuora, the fastest growing on-demand investment billingnd payments assistance, can bring about complex campaigns out-of-doors draining the company's coffers or the vending team's pep. For the organize of Z-Billing 2.0, the Zuora troupe fabricated e mail wimp campaigns,referral campaigns, and inimitable deplaning pages to leverage and up on the doctrinaire activity retort. Zuora's Marketo-driven organize campaigns delivered critical sales tube gate, a 132% extension in sales-accepted opportunities and a 460% aid in normal pucker value. Additionally, with Marketo, Zuora can moderate, prioritize and nurture the investment billing leads it generates and feat the cloud business activity murmur to its concerned sway. “We usability Marketo to transport doctrinaire activity murmur into objective problem results,” commented Tricia Reilly, Director of Marketing at Zuora.

Improved Sales Productivity

Alight, a provider of economic planning and critique software, needed to bring into being workable leads from its vending lay out and to streamline and automate its precede consolidation processes. Today, Alight uses Marketo to gain strength above all, organize campaigns and automatically the hottest leads to sales in favour of knee-jerk consolidation. Using Marketo, Alight has significantly increased marketing's contribution to the sales tube, while reducing vending lay out past 50%. But the biggest advantage is sales' faculty to keenly cynosure clear on the hottest leads in OK of of chasing substandard leads. The sequel of Alight's focused proposition to precede directing is a 5x aid in sales effectiveness gain a 2x enhancement in precede attribute scheduled to greater figures in favour of a 10x perfect colliding on Alight Planning's origin set in place. “With Marketo, we on occasion bring into being five times the loads of leads at half the outlay,” said Ben Lamorte, Vice President of Sales at Alight.

About Marketo

Marketo is the revenue-focused vending automation flock, revolutionizing how vending and sales teams of all sizes flog betray and get ahead at Every so often put on of the gate circle. Delivered in the Marketing Cloud, Marketo’s strong and credulous solutions attend to arrange for the fastest all at once to value and ignite tense gate crop from the earliest stages of inception and precede directing to the chevy of gate and guy patriotism.

Marketo Lead Management helps Marketers win, nurture and moderate more peak attribute sales leads with reduced feat, while Marketo Sales Insight helps Sales penetrate, prioritize and interact with the hottest leads and opportunities to close-matched problem faster. Known in favour of providing breakthrough invention and the ultra in usability, Marketo was voted 'Best Marketing Automation Application' and 'Best Mass Emails Solution' past Salesforce customers on theAppExchange. As of December 2009, more than 350 resolve and mid-market clients in 14 countries would rather selected Marketo.

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MarketoGwen Dille510-406-2006Trackback URL: http://prweb.com/pingpr.php/RW1wdC1TcXVhLUNyYXMtU3VtbS1JbnNlLVBpZ2ctWmVybw==