Kana blog

Crowdbooster Brings Twitter Analytics with a Twist [INVITES]

Crowdbooster, a brand newcompany, is about to give its consumer users free access to all theanalytics they can handle and then some.

, the brainchild of three Stanford guys, gives its users "tweet-level analysis" to understand the exact performance metrics of individual tweets -- all within a user-friendly, color-coded UI that quickly and simply highlights your best tweets and areas for improvement.

The product does some serious number-crunching to calculate the total reach of a given tweet, which includes all the followers of the people who retweeted them, and displays it on a scatter plot. It'll also show you replies and retweets for each tweet you sent out.

The scatter plots become an at-a-glance visual tool for exploring your highest-performing tweets this week, this month or for a custom period of time.

But Crowdbooster isn't just navel-gazing and narcissism; it will also give you the tools to optimize your tweeting so your updates are most effective.

The platform will also be able to calculate the best time for you to send out a new tweet. This calculation is based on how well your tweets have performed historically at different times of day, as well as when your Twitter followers are most likely to be online.

In addition to reach and timing, Crowdbooster can also show you the types of content your audience will be most likely to respond to.

The best news for most of our readers is that Crowdbooster is free for consumers. For businesses, the company charges $200 per month for their reports.

Another feature that's likely to be more interesting to businesses is FollowBuilder, which allows the user to "discover and connect with potential customers and advocates" through engagement rather than spamming.

Current business users include Vayner Media (Gary Vaynerchuk's social media consultancy), Eventbrite and Stanford University.

Twitter analytics has been an area of great interest to those who would profit from the social web, including third-party services such as Crowdbooster and Twitter itself. At Chirp this past spring,was identified as one of the surest bets for making money in the Twitter ecosystem. In fact, Twitter's product VP Jason Goldman said that Twitter wanted to build some analytics tools for companies as well as an API that included analytics information.

Twitter made an interestingover the summer, andlately that the social service might roll out its own analytics dashboard before the end of 2010.

Still, this is a space that's ripe for innovation, and there's plenty of room for plenty of interesting products. We've enjoyed playing around with Crowdbooster so far; if you'd like to get into the site and use the tools yourself, just go to the Crowdbooster homepage and sign up for an account. When filling out the web form for your account signup, mention that you heard about the service from Mashable, and your application will be one of the first ones processed.

Give Crowdbooster a shot, and let us know what you think in the comments.