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Simon Carter Found on the Emmy’s Red Carpet on Lost's Henry Ian Cusick

Cusick’s multi-ethnic looks and Scottish burr charm fan’s of the Series Lost on ABC.

Los Angles, CA (PRWEB) August 30, 2010 -- The Nokia Theater was once again the center of the fashionuniverse as Hollywood’s Elite walked the Red Carpet for the 62 Annual Primetime Emmy Awards. The shinning stars of the hottest shows on television were glowing in glitter, glamour, and sharing their personal style.

Among the Paparazzi flashes and throngs of celebrities was the London Chic style made popular by Simon Carter. Henry Ian Cusick, star of ABC’s hit series lost, wore a customer made formal collection with vest and trimmed in gross grain on the lapels. Simon Carter, the British designer, and his London Chic look continues to be the designer of choice for Hollywood’s elite.Henry was joined by his wife Annie who wore an Addy Van Den Kromennacker creation. The couple was a crowd favorite as camera lenses of entertainment news are taking a moment to focus on their tasteful choice in Red Carpet Attire.

“The Red Carpet is an important metric of success and serves to honor an actor for his work in the industry. With this is mind, the style choices are critical. Simon Carter is proving to be the ideal choice for male celebrities looking to express their own personal style,” says Tim Danser, VP of Bagir International, which represents Simon Carter in North America.

Henry Ian Cusick who began his career as a classical theater actor took his largest role of his career so far in 2005 where he was cast as Desmond Hume in the ABC critically acclaimed series LOST. Originally a recurring guest star in the second season (for which he received an Emmy nomination), Cusick became a member of the main cast from seasons three to six.Cusick won the role when, while staying at the home of his friend Brian Cox, he met Cox's next-door neighbor Carlton Cuse, the executive producer of Lost. Cusick believes: "A seed was planted, because they had been looking for either a Scottish or Irish character. Now with the series completed, Cusick’s character ended up being a pivotal and essential to the story plot unfolding and earning him another chance at Emmy gold. A fan favorite episode of the series focused primarily on Desmond Hume’s back story and this same episode is often considered one of the best in the series. Cusick appears in 71 episodes of the series which boosts 48 Awards and 188 Nominations.

Simon Carter's signature London Chic lifestyle has been a favorite for Hollywood’s Red Carpets for every major Award show. High profile celebrities such as Jason Mraz, Alice In Chains, Adrian Grenier, Josh Sussman, Edin Gali, Crispin Glover, Russel Wetanson, Mike Inez, and Dennis Keene shined on one of the most important nights in their life with Simon Carter. These A-listers Simon Carter fans are in good company with other international celebrities such asWill and Jada Pinkett Smith, Robert Downey Jr., Jonathan Ross, Laurence Llewelyn-Bowen, members of Duran Duran, the West Ham United football team, Stanley Cup winner Glenn Anderson, Paul Raffin the former CEO of Limited, and Melissa Gonzalez, the founder of RS Pop.

“Henry Ian Cusick already enjoys a sizable fan base, thanks to his acclaimed stage performances in the United Kingdom.We are honored he choose Simon Cater on his night of nights,”Danser added, “it is like bringing two English Icons together to live the American Dream."

About Simon Carter

Simon Carter, the "King of Cufflinks", is known for excellent quality and great design with a touch of British wit. Simon retains the hallmarks of class and high fashion which are always London chic. West End by Simon Carter is retro cool, fun, and edgy while Simon Carter London is the modern gentleman’s brand.

Simon Carter has its flagship store in Covent Garden, London and boutiques in Toronto, Osaka and Tokyo and is also available globally in stockist such as Bloomingdales, Lord and Taylor, Selfridges, John Lewis, Brown Thomas and David Jones, and in a growing number of specialty stores worldwide. Simon Carter London and West End by Simon Carter clothing lines are manufactured in an exclusive partnership with Bagir International.

About Bagir

Bagir is an exceptional designer and manufacturer of men's fashion with innovation and technology. A triad of excellence receiving international awards such as The Queens Award for Innovation, and Israeli Ministry of Industry, Trade and Labor Award, Bagir is one of Europe's largest suppliers of commercial men suiting. In addition to Simon Carter and M&S, Bagir provides tailored suits in Europe for fashion giants such as Kenneth Cole, Next, Patrick Cox, Moss Brothers, Balmain, Burton, Belissimo and has its sights on the US market. Bagir is a leader and multiple patent holders in textile innovations, and designs. With technology innovation as a building block Bagir continues to be a juggernaught by turning their focus wholeheartedly to fashion and design. With their London Design Center, Bagir continues being the leader of commercial fashion by leveraging their expertise of UK fashion and their collection archives to create fashion forward designs for all their global markets.

To learn more about Bagir and Simon Carter contact:

Tim DanserVP of MarketingBagir International499 Fashion AveNew York, NY 10018

212.560.9650

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