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« Who can build your own business? | Part III - Different Typ... » |
Better Marketing Through Modern Mind-Control
Post n°555 pubblicato il 09 Gennaio 2011 da salentfarther
There are two kinds of marketing: Direct Marketing and Brand Marketing. Direct marketing targets wallets. Branding is about hearts and minds. DIFFERENT BY DESIGN Ads designed for branding are cool. They don't plead and beg and cajole, they just sit there. They may be loud, but in a very smug way because they already got what they want. They may tell you where to click or who to call, but they don't really care if you do. You saw them... that's enough. An impression was made. Think Absolut .
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Inviato da: alexpix1975
il 01/09/2014 alle 18:02