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Have Yourself a Merry Little Christmas - How to Tap in to the Holiday Publicity Bonanza

If your product or service can be given as a gift, a publicitywindfall awaits at the end of the year - but you need to startworking in June. Each December, media outlets cover the newest,the hottest and the most unusual Holiday gifts. The reportersassigned to develop these pieces typically depend on two sourcesof information: 1. Phone interviews with local store owners - and - 2. Press materials that have been sent by publicity seekers. Let