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Does the Color of your Website Influence Your Marketability?

We've all read the countless publications about effective web site design, outstanding written content and the never ending need for search engine optimization, yet often the importance of color one chooses for his or her web site is overlooked. It is a proven fact that physical changes take place when individuals are exposed to certain colors. Because colors have the power to stimulate, excite, or even depress, specific color combinations can possibly work to your advantage or to your detrim.