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Problems Are Good (For Financial Planners Seeking Free Publicity)

A common complaint you'll hear is that the media is fixated on negative stories. But, let's face it, that's what people watch. Jerry Springer and Maury Povich wouldn't make millions of dollars a year if people hated watching spouses fight and jilted lovers weep. And have you ever heard of a publication or show that thrived on telling happy stories about good news? The fact is, the media love problems. The more problems you help clients or customers deal with, the better. People, bless thei.