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INTERNET: Facebook will pay $ 20 million in a dispute over the "sponsored ads"

 

A "class action" (collective complaint) filed against Facebook in 2011 has resulted in an agreement approved Monday, August 26 by a California court. The social network will have to pay $ 20 million for using the name and image of users in "sponsored ads".

This amount will be divided between lawyers, groups of individual freedoms on the Internet and Facebook users who have complained. These should be about 15 dollars each.

The judge ruled that the famous American site, which has over one billion members took advantage of online information without their consent. The "sponsored ads" make it possible to transform sponsor users without their knowledge.

No prior approval

If a brand is, for example, mentioned by a member of Facebook in one of its articles or if like the page of a product, its name or photograph can then be associated with advertising and displayed on the page of his friends in the right column as he yielded no agreement beforehand.

"The sponsor advertisements, in the context of Facebook, do not do anything other than repeat information that users voluntarily already given to their friends and to place them in a column which includes paid advertising ", described the judge decide the case. 

American justice has also asked Facebook to amend its regulations to enable its members to better manage their data against these sponsored advertisements. According to Reuters, Facebook earned $ 234 million between January 2011 and August 2012 through the marketing system.

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