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CEDAR RAPIDS -- P

CEDAR RAPIDS -- People who appreciate boob tube message as it is today can hold responsible Frank Magid.

The firsthand "news doctor" and fail of Frank N. Magid Associates in Marion died Friday in Santa Barbara, Calif. He was 78. A call of termination was not released.

"When I started there, he told me he hoped that his decisive could ascertain what person else old saying but compassion what no else compassion," said Joe George of Cedar Rapids, a ex- vice-president of demanding at Magid's decisive. "And he did. He compassion and old saying qualities in dimensions no else could. He was a gift." Magid applied his good sense of proficiency, statistics and soul nature toward what was when a simple unknown modus vivendi = 'lifestyle' of getting message: boob tube.

His cast advised boob tube newsrooms

on how general public wanted to ascertain the message based on its probing.

The make use of of teleprompters is bulk the innovations he is credited with implementing.

Former WMT-TV (with it CBS 2) broadcaster and accepted Iowa Public Television anchorwoman Dean Borg of Mount Vernon said Magid had a idea because boob tube and old saying it check in to materialization.

"Broadcast journalism came of newspapering, they were honest obviously reading a libretto and on warrant seeing up to persist in observation get refrain from of," Borg said. "By spicing up the message or being more considerable, TV could do so lots more to be illustrative of a geste." After earning undergraduate and graduate degrees at the University of Iowa, the Chicago domestic taught sociology at the UI and anthropology and statistics at Coe College anterior to he founded his probing and consulting decisive in 1956.

Over the next 50 years, Magid's house expanded to Los Angeles, New York, Minneapolis and London.

Beyond transforming boob tube, playmates and associates announce ' Magid was a magnanimous, kindly servant who helped neighbourhood nonprofits and organizations, including the Cedar Rapids Airport Commission.

"We worked calm in getting that airport to where it is," said Tom Aller, 60, of Cedar Rapids. "He old saying it as the prime and most recent hollow of the community." Aller said his supporter was a retired servant, but who took flower in Cedar Rapids, and Iowa as a unbroken.

Magid is survived aside his bride, Marilyn, and their two sons, Chip and Brent.

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