PARMA FC

PARMA AC FC - CALCIO ITALIANO ONLINE - STORIA DELLA SQUADRA

Parma Football Club as a company

Parmalat owned the club throughout the period in which it won all of its major trophies

Since January 2007, the club has been owned Tommaso Ghirardi. Enrico Bondi had previously been put in charge of selling the club after parent company Parmalat's financial crisis and sold it to Ghirardi for less than €3M. The club is one of the members of theEuropean Club Association, which was formed after the dissolution of the G-14, a smaller international group of Europe's most elite clubs of which Parma were not a part.^[7][8] The club was running at a loss in 2010, but hopes to eventually buy the Stadio Ennio Tardini from the relevant municipal authorities.^[56] Director Pietro Leonardi noted that the profit made in January 2011 on player sales was enough to finally undo the economic damage that the 2008 relegation to Serie B caused.^[57] In September 2010, the club had the twelfth highest annual salary bill in Italian football, paying €20.7M to 25 players at an average of around €16,000 per player per week.^[58][59]

For the 2010–11 and 2011–12 seasons, Serie A clubs negotiating club TV rights collectively rather than individually for the first time since 1998–99, mimicking the world's most commercially successful league: the Premier League. The domestic rights to broadcast live matches for those two seasons were sold for €1.149bn to Sky Italia, while the domestic highlights package cost RAI €30M, and MP & Silva bought the worldwide rights for €181.5M.^[60][61] These figures resulted in higher broadcasting revenues for Parma, with larger clubs suffering from the centralisation of the selling of rights, although clubs do not receive an equal share and Parma's recent and historical results, as well as the city's relative size, count against them in the assessment of exact shares. All of Parma's league matches are broadcast on Dahlia TV, butMediaset Premium also air their away matches. Parma's Coppa Italia matches from the Round of 16 onwards are all shown on RAI.

Parma have had their kits manufactured and been sponsored by a variety of companies since 1984, including parent company Parmalat for a period of eight years.^[26] Their kits are presently manufactured by the global Erreà sportswear brand, whose origins are in Torrile, which is approximately 13 kilometres north of Parma. The club's principal sponsor is clothing retailer Navigare. Local bank Banca Monte Parma is the secondary kit sponsor, while Sky Italia and Bottega del Sarto are the club's media sponsor and fashion partner, respectively. The club's other platinum sponsors are Japanese television and film production company Sony Pictures, telecommunications group TIM, restaurant chain Fresh Good, South Korean automobile manufacturer Kia, television channel Disney XD and household retailer Vorwerk. The club maintain several other less prominent partnerships.^[62]

The logo of Erreà, Parma's current supplier