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Westport Weston Family Y Selects Crossbow Group for Capital Campaign Planning and Communications

The Westport Weston Family Y has selected Crossbow Group to develop and implement the communications plan for its capital campaign to raise funds for a new Family Y facility at Mahackeno. The firm will also support the Y's communications efforts to its members and the communities it serves. The business was awarded after a review process.

Westport, CT (PRWEB) January 28, 2011

The Westport Weston Family Y has selected Crossbow Group to develop and implement the communications plan for its capital campaign to raise funds for a new Family Y facility at Mahackeno. The firm will also support the Y's communications efforts to its members and the communities it serves. The business was awarded after a review process.

"We are extremely pleased to be working with Westport Weston Family Y's man-agement and Boards of Directors and Trustees as they prepare to build a new facili-ty," said Jay Bower, Crossbow Group President. "We'll be working closely with them to communicate the organization's rich history and legacy of service to the Westport and Weston communities."

"We chose Crossbow Group because of their experience developing successful fundraising campaigns for other non-profit organizations. They're also 'local' - they know our Y and our community," said Rob Reeves, Family Y Chief Executive Officer. "As the architects of our 'Building What Matters' capital campaign, Crossbow will help us ensure that the Westport Weston Family Y continues its historic focus on youth development, healthy living and social responsibility. And they'll help us communicate that in a way that emphasizes how essential our mission is not only to Y members but also to the entire community."

About the Westport Weston Family YThe Westport Weston Family Y is a 501(c)(3) non-profit charitable organization that streng-thens the foundations of community by developing and nurturing the potential of every child, promoting healthy living and fostering a sense of social responsibility.The Family Y em-phasizes the values of caring, honesty, respect and responsibility in its programs and ser-vices. An affiliate of the YMCA of the USA, the Westport Weston Family Y is governed by two boards comprised of community volunteers. As a private non-profit serving a public pur-pose, the Westport Weston Family Y endeavors to provide financial assistance to those who qualify. For more information, contact Rob Reeves, Chief Executive Officer, at 203-226-8981 or email rreeves@westporty.org.

About Crossbow GroupCrossbow Group is a full-service direct and digital marketing and communications agency with expertise in developing high impact programs that drive measurable results - across the entire spectrum of communications media. With a solid grounding in the discipline of conventional and digital marketing, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds expectations.The firm's client list includes CIGNA HealthCare, T. Rowe Price, Intuit, Yahoo!, The Motley Fool and other non-profit organizations such as Stepping Stones Museum for Children and the Westport Public Library.For more information about the company, go toor contact Jay Bower at (203) 222-2244 or jbower@crossbowgroup.com.

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JAY BOWERCrossbow Group203-222-2244 ext. 103Email Information