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To Write Your Own Copy or Not to Write Your Own Copy - That is the Question

If you haven't yet learned to discern good copy from bad copy, you will have a difficult time writing your own. Tim, a graphic designer friend of mine, recently learned the difference when he tried to write his own web copy. Tim had a phenomenal website. His work was not only the best in the state, but the best in all the surrounding states. He had done high-end graphic work for a number of national clients. But suddenly the work dried up. Tim asked me to take a look at his website to tell hi.