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Creato da stupidef il 08/01/2011
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Measuring Return On Investment
Post n°49 pubblicato il 09 Gennaio 2011 da stupidef
...or Is My Brand Working?To measure the impact and effectiveness of marketing and branding on the bottom line alone is a mistake. There are far too many facets of the success equation. It is easy to lose enthusiasm and focus if there are no intermediate benchmarks of success for activities that will ultimately affect the bottom line.The value of reputation, relationships, brand awareness and consumer attitudes related to your business, are impossible to measure just on financial return.A thorou. 
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Inviato da: alexpix1975
il 01/09/2014 alle 18:02