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Storytelling - The Great Motivator of People
Post n°474 pubblicato il 14 Gennaio 2011 da stupidef
In a data-driven world, facts and figures are the order of the day in sales calls, employee meetings, board rooms, and political assemblies. Traditionally, when a person is trying to convince someone else to do something they use the logic of benefits and features - long the sacred domain of anyone in sales.And they are missing the boat.What truly moves us as human beings, what prompts us into action, is emotion. Imagination is the conduit of emotion and well-crafted storytelling carries the . 
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Inviato da: alexpix1975
il 01/09/2014 alle 18:02