Using Marketing Concepts to Increase Customer Satisfaction

In today’s world, marketing is a key to success for every business in the marketplace. Marketing, like any other skill, must be cultivated and developed. The following tips and advice will help you identify and develop the best marketing strategy for your company.

Defining Marketing

Marketing refers to the strategic process that an organization undertakes in order to engage its target market, create strong bonds with consumers, generate value for return, and create competitive advantage. For example, a company that offers a hot tubs spa would probably want to consider creating content that encourages people to use them. Marketers employ marketing management philosophies to help them identify customer needs, motivations, and opportunities. The marketing management concepts include social marketing, strategic marketing, and traditional marketing. These concepts are used to enhance the relationship between the selling organization and the client.

Social Marketing

Social marketing focuses on engaging consumers through everyday social channels such as television, radio, and the internet. Marketers work with their target audiences to identify their core need and create a product concept which effectively satisfies this need. Once a product concept has been identified, marketers research the market using surveys and focus groups to establish whether or not there is sufficient consumer demand for the product concept. If there is sufficient demand, marketers launch a promotional campaign which further captures the attention of consumers.

Strategic Marketing

Strategic marketing focuses on creating a long term marketing plan through the identification of an ideal consumer niche, the development of a specific selling proposition, and developing a system for communicating with the public. A marketing concept is determined by the product, market position, and the stakeholders. The stakeholders include both current and potential customers. An effective selling methodologies is employed which is based on the knowledge of the stakeholders.

What Are Marketing Strategies?

Marketing strategies are developed based on the objectives of the salesperson. Sales marketing goals are determined by conducting market research and identifying the appropriate marketing concepts. The strategies should be developed to reach a specific goal. The marketing concepts become part of the salesperson’s mind set and behavior. This enables the salesperson to communicate the appropriate strategies to the customers.

Sales

Sales activities include product development, the promotion of new products, and the sale of existing products. Developing a marketing research program is essential to develop a marketing strategy. Marketing research involves identifying consumer behavior, defining customer needs, and understanding consumer preferences. Gathering market information is essential for product development. Marketing activities include selecting a distribution channel, developing a marketing plan, conducting market research, analyzing the results of the marketing plan, and developing a sales strategy.

Influencers And Brand Development

Influencer marketing involves networking with influential people. These people can be friends, business associates, or media personalities. The purpose of influencer marketing is to build a relationship with these individuals who can potentially be loyal customers. As the relationship is built, the marketer is able to provide additional information and resources which help the influencer to grow their business.

Branding is the overall identity of the product or services offered. Consumers develop a relationship when they perceive that they know or have knowledge about the products or services offered. This feeling of familiarity promotes brand loyalty. For example, when consumers hear a specific brand name, they will feel more comfortable buying that item than an off-brand name because they perceive they have familiarity with it. However, familiarity does not always translate into loyalty. Marketers should take time to research and analyze the brand to determine whether it should be branded or if a generic message should be used.

Marketing Messages

The fourth PPS is creating a compelling marketing message. Research shows that the best marketing messages are compelling in a clear and compelling way. Keywords also play an important role in compelling the marketing message. As long as the keywords work together with the design elements of the web page, the overall impact of the marketing message is much stronger than if the page design was poorly designed or developed.

Innovation

The fifth marketing concept is innovation. When new products or services are introduced into the marketplace, marketers must effectively promote the new products or services. Many times, companies will use marketing concepts such as social media to promote their new product. However, these methods will only be effective if the marketing concept is able to drive consumer interest. Once interest has been developed, this interest becomes a strong selling point. All four marketing concepts listed above have the ability to create strong selling points.

Summary

Creating a coordinated marketing plan requires a great deal of thought, effort and focus on each of the marketing aspects. Marketing strategies need to be implemented as a part of the overall sales process. This includes the creation of the marketing concept, the execution of the marketing concept and the monitoring of the results of the marketing strategy. If all three of these elements are executed correctly, then a solid marketing strategy can be implemented that will increase a company’s bottom line and customer satisfaction.