The U.S. automated machine learning (AutoML) market is entering a high-growth phase, expanding from USD 428.6 million in 2024 to a projected USD 2,696.8 million by 2032, according to the latest industry analysis. The surge is fueled by intensifying demand for artificial intelligence (AI), machine learning (ML) automation, and accessible no-code/low-code development tools adopted by enterprises of all sizes.
AutoML technologies are increasingly becoming essential as industries face exponential data growth and heightened pressure to accelerate decision-making. Businesses are turning to AutoML to simplify ML workflows, improve operational efficiency, and achieve a competitive edge—without relying heavily on specialized data science expertise.
Key Market Growth Drivers
No-Code and Low-Code AutoML Platforms Gain Ground
No- and low-code platforms are emerging as one of the most influential trends in the AutoML landscape. These tools allow non-technical professionals to build, train, and deploy ML models through user-friendly interfaces.
- Low-code tools are projected to account for over 70% of software development, empowering non-technical teams to contribute to AI-driven innovation.
- In December 2024, BigML launched its cloud-based Association Discovery tool, enabling one-click identification of hidden patterns in large datasets.
- In June 2024, Creatio secured USD 200 million in funding, elevating its valuation to USD 1.2 billion and accelerating the development of generative AI-powered automation.
- These platforms streamline time-consuming tasks—including data preprocessing, model selection, and hyperparameter optimization—boosting productivity and expanding AI adoption across departments.
Broad AI & ML Adoption Across Industries
Growing reliance on AI and ML across sectors continues to propel AutoML demand.
- The National Science Foundation invests roughly USD 700 million annually in AI research that underpins AutoML advancements.
- In February 2024, the TMF issued a call for proposals supporting AI implementation across government agencies.
- A landmark Executive Order in October 2023 mandates safety reporting and transparency for powerful AI systems, promoting trustworthy and safe AI adoption.
- AutoML tools democratize AI by eliminating the need for extensive programming expertise, enabling a wider range of organizations to leverage ML for better decisions and operational efficiency.
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Market Segmentation Highlights
By Enterprise Size
Large Enterprises – 75% market share (2024)
These organizations leverage vast datasets and advanced cloud infrastructures to power data-driven operations.
SMEs – Fastest-growing segment
Growth is driven by cost-effective, easy-to-use cloud-based AutoML solutions.
By Application
Sales & Marketing Management – 60% share (largest & fastest-growing)
AutoML enables customer segmentation, personalization, predictive analytics, and campaign optimization.
By Industry
BFSI – 40% share (largest)
AutoML is widely used for fraud detection, credit scoring, risk assessment, and customer analytics.
Healthcare – Fastest-growing
Adoption accelerates for medical image analysis, predictive diagnostics, personalized medicine, and epidemic forecasting.
By Deployment Type
Cloud – 80% share (largest & fastest-growing)
Cloud-based AutoML platforms such as AWS SageMaker, Azure ML, and Google Cloud AutoML dominate due to scalability and lower costs.
By Region
West – 65% share (largest)
Driven by the concentration of tech hubs and venture capital.
Northeast – Fastest-growing
Growth is propelled by BFSI, healthcare, academic institutions, and AI-centric startups.
Competitive Landscape
The U.S. AutoML market is highly fragmented, with strong presence from global and domestic vendors offering specialized solutions across industries.
Key Companies Include:
- Microsoft
- Amazon Web Services
- Google Cloud
- IBM Corporation
- SAS Institute Inc.
- H2O.ai
- QlikTech International AB
- DataRobot, JADBio, dotData, Determined.ai, Squark, and others
Recent Market Developments
November 2024: H2O.ai hosted its flagship H2O World event at NASDAQ in New York, showcasing generative AI innovations across BFSI, telecom, and healthcare.
May 2024: Qlik finalized its acquisition of Talend, strengthening its data management and analytics portfolio.
September 2024: The U.S. Department of Energy announced USD 68 million in funding for AI-related scientific research, including foundation models and energy-efficient hardware.