With the gradual digital transformation of businesses worldwide, eCommerce stores have been touted as one of the most profitable businesses. Shopify is one of the most popular platforms to build and host your online store.
Virtual marketplaces are constantly looking for innovative strategies to increase sales and drive traffic to their stores. With Shopify SEO and optimization, the visibility of your eCommerce can increase, helping shoppers easily find what they are looking for.
When you hire a Shopify SEO expert, their vast experience is your guiding light to grow your eCommerce site to its full potential. You will learn how to increase the search engine visibility of your Shopify website to get better organic traffic and increase sales.
Shopify is one of the most popular e-commerce platforms in the world, with more than 600,000 companies using it as an online marketplace.
The digital platform offers robust and customizable features that help businesses offer products easily as well as help customers find products. Due to the importance of search engine visibility and its role in driving users to shopping websites, the need for Shopify SEO has been growing rapidly in recent years.
With in-depth knowledge, your Shopify SEO expert will help you understand who visits your site, what they are buying, and when they become purchases. This way you can optimize sales opportunities and maximize your profits. Also, they will provide you custom reports to help you better understand your business growth.
Google Search Console and Bing webmaster tools help with optimizing your Shopify store. With the help of these tools, your SEO expert will submit your sitemap, gain valuable SEO insights such as crawl errors, mobile usability, broken pages, and schema markup data, all of which help improve your SEO score.
These tools help you optimize your site for Shopify SEO and start providing search engines with the tools to understand how your site is structured.
Your sitemap tells search engines how your site is organized by providing them with the page structure of your site. Once submitted, search engines such as Google and Bing will be able to crawl your site more efficiently.
Larger sites and newer sites benefit greatly from providing a sitemap. However, all sites must do this to ensure deep crawling.
Duplicate content, crawl errors, and 404/500 errors can all contribute to a poor user experience, leading to on-site penalties from search engines. Search Console and Bing webmaster tools can help you find any errors immediately to make sure your website is well received by search engines.
If you plan to start blogging or add a video to your online store, a Shopify SEO expert will conduct in-depth keywords research and help your website rank for them. Keyword research might seem easy, but it could be tricky if you are new to this.
However, if you have an expert working for you, the keywords they choose to rank for will help your website create useful content that users are searching for, driving high-quality organic traffic to your website.
These are only a few ways how a Shopify SEO expert can help you increase your business; however, talk to real people who are experienced in Shopify SEO and they will let you in on a big business opportunity you might be missing on by not hiring them.