Handicrafts are a vast variety of objects created by talented craftspeople utilizing age-old techniques. They include jewelry, woodworking, metalwork, textiles, ceramics, and ceramic goods. They are a means of artistic expression that let creators use their creations to share their ideas, feelings, and cultural identities. They have a variety of uses, from decorative accents to functional needs. They might be symbolic artifacts that symbolize cultural traditions and beliefs, or they can be practical objects like pottery for everyday use or decorative pieces to spruce up living areas. They maintain age-old methods and motifs that have been handed down through the ages, being firmly entrenched in cultural traditions. Handicrafts frequently place a high value on environment-friendly production techniques and the use of natural resources. They also promote economic expansion by generating jobs and boosting tourism.
Drastic change is underway in Indian handicraft enterprises to make them more competitive and adjust to the altered business scenario. A number of approaches to enhance their market prospects have been taken by these businesses. Digitization of the Indian handicraft sector and selling through e-commerce websites seems to have emerged as the new trend. Many of these handicraft enterprises have set up their online stores or enhanced their web presence on e-commerce sites. These businesses are also promoting their goods to a global customer base, thus making the transactions easy and improving the supply chain processes by using the digitized platforms to optimize the process.
According to IMARC Group, The India handicrafts market size reached US$ 4,277.5 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 7,817.8 Million by 2032, exhibiting a growth rate (CAGR) of 6.7% during 2024-2032.
Grab a sample PDF of this report: https://www.imarcgroup.com/india-handicrafts-market/requestsample
Marketing and branding bring more visibility and credibility to any handicraft company. In this competitive market, Indian handicraft companies are working on strategic marketing initiatives and branding campaigns, creating a niche and differentiating from other brands. They are also engaging with customers via social media platforms, focusing on content marketing, and influencer collaboration in the best possible ways for creating brand awareness. Being a part of various trade fairs, exhibitions, and craft shows are providing good opportunity for the companies with respect to their product showcase and networking with the buyers.
Ensuring product quality is paramount for handicraft companies to maintain customer trust and satisfaction. To uphold quality standards, these companies often implement rigorous quality control measures at every stage of the production process. They adhere to international quality benchmarks, invest in training programs for artisans, and adopt best practices in craftsmanship. Moreover, obtaining certifications such as the Handloom Mark or Geographical Indication (GI) tag reinforces the authenticity and quality of their products, boosting consumer confidence and market credibility.
List of Top Handicraft Companies in India::
- Asha Handicraft Association
- Craft Maestros
- Development Commissioner (Handicrafts)
- Gaatha Handicrafts Private Limited
- Ramnarayan Blue Art Potter
- Sasha
- S. Sundaravadivel and Company
- The India Craft House
- Tjori
- U.P. Handicrafts Development and Marketing Corporations Ltd.
Explore Complete Blog by IMARC Group: https://www.imarcgroup.com/top-indian-handicrafts-companies
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.
Contact US
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
United States: +1-631-791-1145 | United Kingdom: +44-753-713-2163