IMARC Group has published a market research report titled “Italy Lip Care Products Market Report by Category (Non-Medicated, Medicated and Therapeutic, Sun Protection), Product Type (Lip Balm, Lip Butter, Lip Scrubs, Lip Oil, and Others), Distribution Channel (Hypermarkets and Supermarkets, Specialty Stores, Pharmaceutical and Drug Stores, and Others), and Region 2024-2032“, The Italy lip care products market size reached US$ 57.7 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 67.7 Million by 2032, exhibiting a growth rate (CAGR) of 1.7% during 2024-2032.
Lip care products refer to formulations that create an occlusive layer to protect the lips against dehydration and external elements such as cold temperature, dry wind and UV radiation. They are mainly composed of paraffin and petrolatum, beeswax/carnauba wax, cetyl alcohol, and lanolin. These ingredients help in preventing the lips from chapping and tearing while moisturizing and conditioning them. Some products are also infused with different additives such as coloring agents, essential oils, fragrances, and flavors, to make them more appealing to consumers. In Italy, changing lifestyles and high purchasing power of consumers have been the leading factors driving the demand for lip care products, among other personal care goods.
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Italy Lip Care Products Market Trends and Drivers:
In recent years, consumers have become more aware of the availability of new variants of lip care products, owing to the increasing promotional activities on social media platforms by leading players. Besides this, the growing prominence of personal grooming trends has also encouraged male consumers toward using personal care products including, lip balms and scrubs. Furthermore, the emergence of a wide variety of retail channels, such as single-brand stores, e-commerce and direct sales, has led to the easy availability of cosmetics, which in turn has boosted the sales of the lip care products.
Apart from this, the majority of the population in Italy is accustomed to the ‘wellness culture,’ which promotes the usage of naturally produced beauty products as opposed to their synthetic counterparts. Owing to this, several leading brands are offering organic lip care products containing natural ingredients such as almond, coconut, peppermint, grapeseed, and shea/cocoa butter. They are also introducing medicated lip care formulas in flexible, handy and user-friendly packaging such as jars, tubes, tins and roll-ons.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Category:
- Non-Medicated
- Medicated and Therapeutic
- Sun Protection
Breakup by Product Type:
- Lip Balm
- Lip Butter
- Lip Scrubs
- Lip Oil
- Others
Breakup by Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Pharmaceutical and Drug Stores
- Others
Breakup by Region:
- Lombardy
- Lazio
- Veneto
- Emilia Romagna
- Piedmont
- Others
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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