Summary:
- The global false eyelashes market size reached USD 1.6 Billion in 2023.
- The market is expected to reach USD 2.6 Billion by 2032, exhibiting a growth rate (CAGR) of 5.61% during 2024-2032.
- North America leads the market, accounting for the largest false eyelashes market share.
- Strips accounts for the majority of the market share in the product segment as they are favored for their ease of application and wide availability, making them a popular choice among consumers.
- Synthetic holds the largest share in the false eyelashes industry.
- Women remains a dominant segment in the market, due to the growing trend of beauty and personal grooming among women, coupled with increased social media influence.
- Hypermarkets and supermarkets represents the leading distribution channel segment, due to the convenience of shopping in hypermarkets and supermarkets, and extensive beauty product ranges.
- The rising beauty awareness across the globe is a primary driver of the false eyelashes market.
- The false eyelashes market growth and forecast highlight a significant rise due to the growing celebrity endorsements and the significant expansion in the e-commerce industry.
Industry Trends and Drivers:
- Rising Beauty Awareness:
The rising interest in beauty and personal care, especially among younger individuals, significantly boosts false eyelashes market share. In today’s visually driven culture, platforms such as Instagram and TikTok play pivotal roles. These platforms foster a community around beauty trends and serve as a stage where the dramatic effects of false eyelashes can be showcased, admired, and replicated. This visibility highlights the transformative power of these products, making them appealing to a broad audience that values aesthetic enhancements. Additionally, the rise in beauty tutorials and content related to makeup application techniques further stimulates interest in experimenting with false eyelashes, pushing their demand even in markets previously less exposed to such trends.
- Increasing Celebrity Endorsements:
The false eyelashes market trends indicate that the rising celebrity influence has become a formidable force in shaping consumer preferences in the beauty industry. Additionally, false eyelashes have gained considerable popularity through endorsements by celebrities and collaborations with well-known beauty influencers. These partnerships often result in limited-edition lines and special collections that attract fans and beauty enthusiasts. Moreover, brands tap into the aspirational desires of consumers who wish to emulate the glamorous looks seen on the red carpet and social media. These strategies enhance product visibility and lend a sense of credibility and allure to false eyelashes by associating false eyelashes with popular figures in the entertainment and beauty industry, thus increasing the false eyelashes demand.
- Growing E-commerce:
The growth of e-commerce has reshaped how beauty products like false eyelashes are purchased. Additionally, online platforms offer a plethora of options, ranging from luxury to budget-friendly, catering to a diverse consumer base. Moreover, the convenience of shopping from home, coupled with the ability to compare prices, read reviews, and view how-to videos, has made the e-commerce route highly attractive for buying false eyelashes. For brands, e-commerce presents an opportunity to expand their reach beyond traditional retail boundaries, tapping into new markets and demographics. Moreover, the targeted advertising capabilities of digital platforms enable brands to customize their marketing efforts, enhancing consumer engagement and driving the false eyelashes market size. As e-commerce continues to evolve, its impact on the beauty industry, particularly in the false eyelash segment, is expected to grow, reflecting broader trends in consumer behavior and retail.
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Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Product:
- Strips
- Cluster/accent
- Individual
- Others
Strips represents the largest segment as they are favored for their ease of application and wide availability, making them a popular choice among consumers.
Breakup by Type:
- Natural
- Synthetic
Synthetic accounts for the largest market share as they are preferred for their affordability, versatility, and ability to mimic the appearance of natural lashes.
Breakup by End User:
- Men
- Women
- Others
Women dominates the market growth due to the growing trend of beauty and personal grooming among women, coupled with increased social media influence.
Breakup by Distribution Channel:
- Hypermarkets and supermarkets
- Specialty stores
- Online retail
- Others
Hypermarkets and supermarkets holds the largest market share due to the convenience of shopping in hypermarkets and supermarkets, and extensive beauty product ranges.
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
North America holds the leading position owing to a large market for false eyelashes driven by strong consumer spending on cosmetics, and high brand awareness.
Top False Eyelashes Market Leaders:
- Ardell Lashes & Beauty
- Esqido
- House of Lashes
- Huda Beauty
- KISS Products Inc.
- Lilly Lashes
- M.A.C. Cosmetics Inc. (The Estee Lauder Companies Inc.)
- Miranda Lashes Inc.
- PAC Cosmetics LLP
- Parfums De Coeur Ltd.
- PT Royal Korindah
- Qingdao Elour Lashes
- Velour Beauty
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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