Interesting

Do you dream of a snow-white “Hollywood” smile?

Learn how to effectively clean them at home. Surprisingly, many people simply do not know how to properly brush their teeth! But this, much-needed procedure, protects not only from caries and bad smell, but also prevents the occurrence of inflammatory diseases of the gums and oral cavity. Therefore, you should ask your dentist to show you how to perform this procedure correctly and effectively. At https://kstech.com.ua/zdorovya/yak-vibrati-yak%D1%96snu-elektrichnu-zubnu-shh%D1%96tku/ you can get acquainted with different electric brushes and choose the right one for you.

The main thing in achieving whiteness is the beauty and health of the teeth, which is achieved by brushing them regularly in the morning and evening, for at least three minutes. Ideally, after every meal. It is necessary to clean not only the central, but also the inner and chewing surfaces of the teeth, as well as the interdental space. The movements of the toothbrush should be made in the direction from the gums, smoothly and without pressure. This is especially true for those who are prone to bleeding gums, as accurate, smooth movements help to minimize the risk of accidental trauma to the gums. However, the beauty of your smile depends largely on the choice of toothbrush. What are the brushes? If your dentist has recommended massaging your gums, a toothbrush with long, soft outer bristles is the way to go.

Many manufacturers offer brushes with rounded rubber or silicone bristles.

To fight tooth decay, a brush with oblique or “stepped” bristles or an electric brush is ideal. The next step in achieving whiteness is toothpaste. Her choice must be approached no less seriously. Fluoride is an essential ingredient in toothpastes. It helps to strengthen the enamel, participates in the healing of the gums and reduces the sensitivity of the root zone of the teeth. Your dentist will select the most suitable toothpaste for you.

If you don’t have a toothbrush or toothpaste on hand, use a mouthwash and mouthwash. For best results, use dental floss.
But what if the tooth enamel has acquired a yellowish tint and regular brushing is not enough?  In this case, you can use bleaching. You can carry out this procedure yourself. The easiest ways to whiten your teeth at home are to use a whitening paste, mouthwash, and a brush with polishing bristles. In addition, there are special whitening gels and pads that are put on the cleaned teeth for about 30 minutes. Whatever method of teeth whitening you choose, remember that only teeth cured of caries and cleaned of tartar can be whitened.

We create interesting games and learn programming from scratch.

“Metaverse” – this is how the Internet platform and the Roblox service at robloxscripts.dev are defined in some sources. This word is trying to summarize the whole variety of what the user – and there are already more than 160 million of them – can do on the platform. There are a lot of games here, and the ability to create your own game content, and functionality for the commercialization of what has been created, and much more.

Roblox is written in a very simple, high-level Lua language. On it there is a development of games by users. In principle, you can create Roblox projects without programming skills. The system supports elements of block modeling, a code constructor, but Lua is necessary to fully use the power of the “metaverse”.

On the one hand, the need to learn a programming language can confuse some users. On the other hand, you will not make endless mods on one essentially game. Creativity is unlimited, you control everything.

The Lua scripting language is considered to be the most similar to JavaScript, but its syntax and constructions are even simpler. So much so that the Lua programming language for beginners is considered a great choice. It is often used in teaching children 9-14 years old, using the example of creating scripts in Roblox –  programming courses for children  in this format are very popular.

The creator controls everything: the game world, the rules, the mechanics of the game, and his friends can play in the space he created. If the project turned out really impressive, then the game becomes popular and everyone plays it.

There are figures that in 2021, the creators of projects received $ 500 million through Roblox from other users. By the way, another interesting fact about Roblox. On the stock exchange, the value of the company is estimated at $ 45 billion, which shows the scope of its work.

What can you do at Roblox?

Probably, advertising would be on every atom, and the advantages of this brand of soda would be a school subject)

At Roblox, we can participate in really interesting projects and experiments. Here is a game developed on the platform by car brand Hyundai:

If we talk about other games from well-known companies, then there are projects by Gucci, Ralph Lauren.

• But amateurs recreated the wreck of the Titanic:

Learn Lua to develop your own game

If you are going to teach programming to a child, Lua is a great first language. Not least because of the possibility of limitless creativity on the Roblox platform. Along the way, and without noticing it in an exciting process, children master the key concepts of IT: loops and algorithms, variables and constants, arrays and syntax techniques, computer capabilities.

We will give instructions for creating the Roblox game below in our article. You can try doing a first project with your child to see if they are interested.

If he chooses the profession of a programmer, then knowledge of Lua will be a useful tool, because many other projects are written in this language, except for Roblox. For example, Adobe Photoshop Lightroom. According to experts, the language has good development prospects.

Children are introduced to block modeling, create their own maps like those that we cited as an example above. Studying trick after trick, the child creates his own multiplayer game. By the way, it can be posted in the Roblox game store.

Those who learn programming as children can feel the simple but powerful idea that anything is possible and initiative is actually encouraged. There are no limits for creativity!

There are many ways to learn programming. If we are talking about Roblox, then there are online and offline formats, options related to group classes, even individual training with teachers. Give your child all the wealth of the modern IT world!

The film is about a Hollywood agent who is trying to save a project going to collapse. Learn more at https://kinoscan.com/en/.

Last week,  Alec Baldwin  was officially cleared of charges in the manslaughter case of cameraman Galina Hutchins on the set of the western Rust, and after that, the star’s new acting project became known. According to Deadline, during the trial, the artist managed to play in the crime meta-comedy Hollywood Heist. The film also featured  Mickey Rourke ,  Tara Reid ,  Nick Cannon  and  Til Schweiger . Together with Baldwin, the first two embodied fictional versions of themselves.

The plot centers on a powerful agent (Cannon) who needs to get star actor Alec Baldwin to keep a sinking production afloat. The fact is that the money for shooting the picture was stolen by some intruder, and only the participation of a celebrity can save the project.

The cast also included Paul Sloan, Arman Nshanyan and Mike Hutton, who simultaneously acted as director of the tape – for him this is his directorial debut. Filming wrapped up this month. Production took place in Mallorca, Las Vegas and Los Angeles.

Like Baldwin, his colleagues Cannon and Rourke found themselves caught in the “cancellation culture” trap. The former drew public ire for ill-considered antisemitic comments from three years ago, while the latter was heavily criticized for praising director  Roman Polanski . Baldwin recently resumed work on the aforementioned western Rust.

It is widely believed that honest online casinos do not exist. In reality, this is not so. In any business, there are normal companies, but there are scammers whose main goal is to make money quickly and disappear. No one is safe from meeting them. If you are a beginner and want to figure out how to find the best online casino malaysia, then this article will come in handy.

Availability of a license

Every casino that operates honestly must have a license. Often they get it in three places:

1. Curacao. The license purchased there has the smallest value. On the territory of this island, the activities of online casinos are poorly controlled, which is why Curacao often attracts scammers. But the license is relatively inexpensive and there are not too many requirements for applicants for it.
2. Malta. The Malta Gaming Authority acts as a regulator that issues licenses. He closely monitors casino sites and ensures that players are not deceived.
3. Great Britain. The UK Gambling Commission is responsible for issuing licenses. This organization is trying to quickly identify and punish unreliable casinos, in particular, with the help of fines. Not surprisingly, among the popular licenses, the British one is valued the most.

Be sure to check the license before starting the game. In most cases, you need to look in the footer of the site, there is the regulator’s logo. Click on it. Then you will be redirected to a page confirming the status of the license. If it is not possible to use this method, contact technical support for information.

Gaming software

During normal play, the casino does not have a chance to adjust the return percentage. Honesty can only be guaranteed when using software from well-known developers. Among the world-renowned software producers are Microgaming, Betsoft and NetEnt. Fraudsters prefer fake software or their own scripts. Externally, such software cannot be distinguished from the real one. Because of this, experienced players are advised not to contact unfamiliar casinos.

Number of payment methods

Scammers rarely offer players a large number of payment methods. The fact is that adding them to the site is not an easy task. Scammers do not need extra troubles. If the resource has added only a couple of options for depositing and withdrawing funds, then it is better to refuse to use it: there is a high probability that you have come across a casino with a bad reputation, which is either impossible to win or is not going to pay.

Technical support work

Honest casinos try to promptly answer players’ questions and solve problems that arise. As a rule, technical support specialists work around the clock, without breaks on weekends and holidays. There are several ways to get in touch with them. For example, via e-mail, via online chat, by phone. Fraudsters have nothing to talk about with customers. If there is no contact information on the site and only a feedback form is posted, then it is better not to risk it.

Reviews

Before you start playing in an unfamiliar online casino, do not be lazy and look for reviews about it on the Internet. It is clear that positive comments are easy to order through special services. At the same time, people who play quietly and win periodically are unlikely to waste time writing reviews. But a lot of negative opinions, in which similar problems appear, should alert. In addition, blacklisting casinos can be very useful. They are often made up of specialized portals.

Today, in just 60 seconds, Instagram users manage to upload 67,000 photos to the network, Pinterest fans create more than 3,400 new pins, and Twitter is replenished with 433,000 messages. This impressive data shows that the activity and influence of most social networks is growing at an incredibly fast pace, and you should definitely take note of this.

The fact is that users are gradually abandoning their usual search methods and traditional habits, and therefore social platforms are increasingly acting as a source of information for them. Based on this, in order to develop an effective social media strategy this year, you need to be guided by the following three insights. Interested in how to catch a cheater, find out more by clicking on the link.

1. Social media is taking the lead

According to a recent report by Shareholic, social media has outpaced all existing sites and has officially become the top source of referral traffic. The report indicates that as of December 2014, social networks generated 31.24% of referrals, although last year their share was only 22.71%.

This does not mean at all that you need to abandon the established strategies of SEO promotion and contextual advertising, but still, now you need to focus on social media as well.

In this segment, all traffic is distributed among the 8 most popular resources (Facebook, Pinterest, Twitter, StumbleUpon, Reddit, Google Plus, LinkedIn, and YouTube), but remember that while Facebook generates 24.63%, Pinterest is content with 5.06% , and the share of Twitter is only 0.82%.

2. 65% of all time on social media is on mobile

One Tumblr page titled “We never look up” just further confirms our society’s mobile preferences. Created by a Finnish researcher, it’s, you guessed it, a collection of snapshots of people using their phones in almost any circumstance.

Interaction with a gadget has really become an integral part of our lives, and therefore it is not at all surprising that in 65% of cases social networks are used from mobile devices. Since this indicator will only grow in the future, you need to optimize your content for the most convenient viewing and “sharing” on social networks. Follow the link to learn more about us business directory free.

3. Social audiences love video content

Statistics say that the number of videos on the Facebook network has increased by 94% in the US and by 75% worldwide. To some extent, this trend is associated with the autoplay function – automatic playback of mini-rolls. This opportunity is gradually being used by other social platforms, but the determining factor here is the popularity of social video content.

Videos have a positive effect on the attention span of users, as well as provide them with all the information they need in an engaging and visual format. In addition, visitors devote much more time to studying such material, which opens up a lot of opportunities for increasing conversion.

Most start-ups have faced production costs while entering this segment, but the proliferation of social networks like Vine and Snapchat has demonstrated a much simpler approach to creating video content.

Temporary or virtual phone number for gmail verification is gaining more and more popularity. And one of the reasons is the ease of checking and receiving SMS codes from services such as Uber, WhatsApp, Telegram and others, without having to buy a physical SIM card. Today there are sites that offer the service of creating temporary numbers.

Cons of having a virtual number
You may have difficulty activating and recovering your account in the future if you do not continue to use the number;
Can’t receive calls
In some situations, this can be more expensive than buying a physical SIM card.
Now that you know the advantages and disadvantages of having a free virtual number to activate services via email with confirmation, below is how to get a virtual number for WhatsApp or any other service that requires a mobile phone number to activate.

The temporary number provides the user with several free virtual numbers for creating and registering accounts via SMS.

How to create a free virtual number
Go to the website of the temporary number creation service.
Select the country in which you want to have a phone number by clicking on the checkbox.
Hundreds of virtual numbers will be available.
Select the desired number and open the page.
Now just press the number button, which will automatically copy and paste the service you want to activate, for example: when we are going to activate WhatsApp.
Once this is done, simply click the Refresh button to refresh the page.
Done, your activation code will be right at the bottom. You can copy and paste it into the activation service.
You may be interested in: What to do if you forgot your Mi account password – how to unlock your Xiaomi phone (step by step instructions)
Do you have any doubts? Here are some reasons to use the virtual number activation service.

Reasons for using a virtual number
Make calls to anywhere in the world. So, the first reason for using a virtual number, which we are about to introduce you to, is that you can make phone calls to anywhere in the world as if it were just a local call. For those who travel a lot, having a virtual number can be a great option.
Ease of communication within the company. So with a virtual number, another reason you might want to buy this product is that you can expand your company’s presence in multiple locations without having to open offices.
Mobility is another reason to use a virtual number. Will you need to change your address? So don’t worry about buying a new line. Another reason to buy a virtual number is portability. He will always accompany you.
Cost reduction is the best reason to use a virtual number
However, the most popular reason when talking about services with a virtual number is the possibility of cost reduction.

This is perhaps the most significant benefit, with monthly savings of up to 70% and, most importantly, having savings without compromising the quality of your care and services. Therefore, the decision through virtual numbers is made on network protocols.

Thus, these network protocols are responsible for changing the received voice signal from analog to digital. This service can also be very useful when you need to receive an SMS activation code via SMS.

If earlier the development of software for various electronic systems was mostly carried out by highly qualified engineers at large enterprises, then modern realities make it possible to do this almost everywhere, having an appropriate engineering education and a personal computer with the necessary set of programs. Consider the features of programming in modern realities.

There are several methods for designing programs, which in turn cannot be called separate, since they are often used either jointly or separately, but to solve the stages of the same task – creating a software product.

If you are not going to try to create the software product you need on your own or do not have the appropriate qualifications, then it is best to turn to professionals, such as BizUPLab. They will create a product that will function without the slightest failure.

Top-down design  is a technique for determining the specification of the components of future software and then detailing them into smaller components down to individual details so that the programmer clearly understands the tasks facing him.

The top-down design method is most often used in the development of complex multifunctional programs, and is usually used when not one but several programmers participate in the project to create the final product. This method allows each of the project participants to simultaneously concentrate on their work and at the same time not deviate from the common goal. Also, this method is the easiest in terms of exercising control over the entire programming process up to the release of the final software product to the market.

Modular design  is the splitting (separation into parts) of a complex software product in order to simplify its creation.

In this case, developers must clearly represent the work of their particular module as a sequence of logically interconnected fragments of one large task. In fact, the module is both a separate part of the future program and its integral component.

The hierarchical structure of a modular software product does not at all imply that all modules will be on the same level and interact with each other. In complex systems, one module can call another, and that in turn a third, and all of them can be nested inside each other.

Structural design  is now generally no longer used. This method was widely used at the beginning of the development of personal computers, when programmers were faced with the task of creating a software product not only with the necessary functionality, but also that would take up minimal space in the computer’s memory and use the minimum of its computing abilities.

Nowadays, structural design is mainly used to teach the programming process in a particular language. With its help, the simplest lightweight programs are created that perform a minimum of tasks and have limited functionality.

In the digital world, the points of sale and the system of product presence on the market are significantly different from the non-digital world.

Sale of real goods

Online stores cannot be considered digital analogues of street retail and supermarkets. If in ordinary stores a purchase / sale transaction (exchange of goods for its cash equivalent) is carried out directly on the trading floor, then online trading offers only intermediary services to inform consumers about the offer of goods. In the best case, the online store only accepts payment for the goods, while the goods themselves will be delivered later from the warehouse of the seller or from the warehouse of the real manufacturer, and the transaction will be closed only at the time of delivery of the goods at the place of receipt and only after there are no objections from the consumer on quality and packaging. And this process will take place outside the online store. Thus, the intermediary function of Internet commerce is obvious. If you want to learn more about street directory, follow the link.

Beyond this, digital commerce is largely driven by:

1. Simplicity and clarity of goods – the clearer the product is to the consumer, the more obvious its purchase in the digital environment.
2. The magnitude of the risk that accompanies such a purchase – the more risky the transaction (the more expensive the product, the more inexperienced the buyer, the payment system is not reliable enough), the more obvious it is for the buyer to buy a real product in a digital environment;
3. Availability of such products in brick-and-mortar stores – shoppers who have access to good offline stores and have in-store shopping habits are less likely to shop for these items online.
4. Restrictions on the sale of a certain type of goods through online trading (alcohol, tobacco, medicines);
5. Force majeure – COVED’19 has made a significant “contribution” to the development of electronic commerce of all types of goods.

Trade in digital goods

The trading service in this case is provided in digital form and involves the sequential passage of all stages of purchase / sale (informing, providing a choice, choosing, paying and receiving goods) directly on the website of the online store.

Ensuring the presence of goods in the digital world

Virtual trading shelves . This is not about analogues of offline retail shelves. A large number of digital stores do not have goods in stock, in fact they are only information intermediaries, and even the goods sold with their help, the real owner delivers these goods to the buyer on his own, and such stores do not participate in the completion of the transaction. distribution of goods and services, such as a website, an online store and consumer services.

Stores g global trade . Companies that connect buyers and sellers, even separated by borders and customs, and carry out their own logistics of these goods, have become an opportunity for the distribution of goods from abroad. Among the innovators of such trade are Amazon, Aliexpress, Wildberries, Ozon, etc. Digital tools are now able to help marketers not only ensure the presence of goods on the Internet, but also offer to use the formed distribution channels for goods.

A threat to traditional retail? The question asked in this formulation is not correct and betrays a misunderstanding of what is happening. Online shopping is not a threat to traditional physical stores, but is a logical extension of retail. And only those stores and marketers who do not understand how their retail business can be integrated into the digital world, do not understand the needs of consumers, will be threatened by online commerce. Interested in criminal background check online, follow the link to find out more.

The exit for offline retail, which is under pressure from digital technologies, is defined and understandable:

1. Most system retailers have created websites that allow customers to both get information about their products and buy them online.
2. A large offline retailer today sells goods on the marketplace.
3. Many stores have launched a service that allows you to place an order online and then pick it up at the store or at the point of issue of goods.

Marketplace is a multi-marketplace for the online sale of digital goods and real goods (see  Glossary )

Digitized Store . In addition to the fact that real stores go digital, sellers use CRM systems, IP telephony, online consultants, electronic sales scripts, and electronic commercial offers. Some are starting to experiment with the digitization of the trading service:

1. To place an order for goods to a supplier without his presence in the store is a completely obvious opportunity provided by digital technologies;
2. Digital price tags are unlikely to help the consumer, but they certainly can simplify the management of product price tags;
3. The Sportmaster chain of stores allows you to place an order in an online store and try on selected sports goods in a physical store closest to the consumer;
4. French beauty chain Sephora has installed augmented reality cameras and monitors in its stores that allow shoppers to experiment with makeup types without actually using actual products off the shelf;
5. In addition, C&A clothing stores in Brazil use hangers with displays that show the number of likes the garments hanging on them have received from other customers.
6. Smart grocery carts allow you to pre-aggregate the cost of a purchase, as well as send personalized announcements to customers about promotions on items in the cart and on other products.

Questions to be answered

When thinking about the presence of a digital product and its accessibility to consumers in a digital point of sale, it is important to answer a number of key questions:

How is your consumer buying?

When it comes to marketing your product, you need to imagine consumers and paint a clear picture of:

• how, where and with the help of what digital services and tools does a consumer buy similar goods?
• What products does the consumer buy or share your product with, and where are these products sold?
• the required sales volumes and marginality will require the participation of intermediaries (shops, marketplaces, sales agents) or it will be direct sales, directly to the buyer.

Availability (supply chain logistics)

If you are going to sell to retailers, they will want to know about your supply chain logistics. Be prepared to answer the following questions:

• when will your products be launched?
• what are the delivery times?
• what is the largest order you can fulfill?
• Can your warehouse handle maximum deliveries?
• What is the smallest order worth it?
• Have you created a distribution network for wholesale deliveries in different cities?

Sales support and information support for product presence on the market

• Do you offer consumers and trading partners a variety of communication channels (phone, email, Twitter, Facebook, etc.) that they can use to get in touch?
• Can you offer your digital retailers an extended support package:
  • What is the system of remuneration and their bonuses for the success of sales?
  • do you have a hotline they can call to speak with a product specialist?
  • Is there a separate specialist, a website for retailers where they can place an order, reset a user’s order, view order statistics, find information about a specific product?
  • what kind of marketing support can you provide to the product? First of all, does this apply to discounts and rebates paid to consumers when buying from intermediaries?
  • do you have an online platform that allows retailers to become accredited partners and get access to the sales service and the personal account of the seller?
• Do you interact with the sales department?
  • Do you have a program or platform that can increase employee knowledge about products, marketing support?
  • Do you have a team of product consultants?
• Do you have customer support services?
  • Service centers for warranty service;
  • Sale of spare parts and consumables;

All these elements ensure the presence of the product in the market and the efficiency of the distribution system, making pillboxes available to consumers.

This is exactly what my grandfather said when he wanted to know about something incomprehensible, in his understanding. Of course, the first words were different, but the essence does not change. In this publication, I will try to tell as much as possible about  digital marketing  and why it is needed.

Digital marketing – a little history

Our world is moving at an incredible speed, everything is changing faster than ever. Ten years ago, basic SEO knowledge was enough to get your site to the top of the search results. Then came paid advertising on Google and social networks – and instead of waiting for the site to rise in the SERPs, you could immediately attract visitors using advertising. This is how  Internet marketing appeared  – a set of tools and practices for promoting your product on the Internet. Every year, there are more users on the Internet, the competition for their attention is higher, services and tools for working with the audience are much wider. If you are interested in business associates background check, follow the link to find out more.

Companies began to redistribute their budgets in favor of Internet channels, and as a result, only knowledge in Internet marketing was not enough, which marked the beginning of the era of  digital marketing . In particular, its new directions: mobile marketing, marketing in Smart-TV, etc., but let’s get it right.

What is Digital Marketing

Digital marketing (digital or interactive marketing) is  the use of all possible forms of digital channels to promote a brand. In our time, this includes: television, radio, the Internet, social media and other forms. Digital marketing  is closely intertwined with online marketing, but it has already developed a number of techniques that allow you to reach the target audience even offline (using applications on phones, sms / mms, advertising displays on the streets, VR, etc.).

Here I wanted to say that  digital  is the evolution of the development of  Internet marketing , but this is a little different. If only because it effectively uses such channels as: mobile marketing, for example, advertising applications or advertising through traditional sms, LCD exhibition stands in stores, data collection and communication with the user via IoT ( Internet of things ) – for example, smart bracelets, refrigerators, home and more. Today, even cars like the Tesla are more of a computer with network access than a simple means of transportation.

So, it is a complex discipline (based on digital technologies), using different types of marketing to promote a product, where Internet marketing is a significant part of it, but not the only part. Today,  digital marketing   is beginning to widely use traditional types of advertising, the main task of which is to “capture” the attention of the audience and drag it into the virtual world. The most obvious example is  QR codes  in advertising posters and magazines.

Popular promotion channels in digital marketing

• The most important , by right, can be called the  Internet  and devices that provide access to it  ( computers, tablets, smartphones, etc. ). As a means of obtaining information, communication and self-realization of a person.
• Local networks .   The internal computer networks of companies ( Extranet ) or urban areas are, in fact, self-sufficient information systems. Where users can communicate, play, share the necessary information. At the moment, the integration of local networks with the Internet is gradually taking place. By the way,  Mesh networks  can also fall into this category.
• Mobile devices and tablets .  Previously, brands delivered messages via SMS messages, now the installation of applications, the use of games and mechanics related to the user’s geolocation (Pokemon Go example) and others are popular.
• Digital television ,  every year more and more confidently crowds out analog and is gradually integrating with Internet applications . Already now you can use your TV to go to your Facebook page, watch a video on vimeo or find out the latest news.
• Interactive screens ,  POS terminals.  We often encounter them in the store, on the street, even in subway cars. This is a type of digital media that is gradually replacing standard outdoor advertising, because it allows you to interact much more closely with the consumer and hook him with a message or, like POS terminals, help him make purchases.
• IoT – Internet of things  – devices that can collect information, use it or transfer it to other media. For example ,  smart watch , smart socket, smart home, cars.
• Blockchain / DAG systems  are decentralized systems that should replace the traditional Internet and become the new web 3.0. It is placed in a separate category, since it is not necessary to have access to the Internet to access the blockchain, and many solutions completely bypass traditional web 2.0 communication protocols.
• Virtual Reality / Augmented Reality  and other related systems – of course, in order to use the capabilities of VR, you need a computer, but there are already solutions that allow you to connect directly to the application through glasses, a bracelet, etc. Since this direction is now developing very rapidly, I decided to move it into a separate direction.
• Digital art  is any form of art where a computer is used to create or reproduce an artwork. It can be a drawing, sound, animation, video, game, website, algorithm, performance or installation. Many traditional art forms are integrating digital technologies, and as a result, the lines between traditional art and digital media are becoming blurred.

Popular promotion tools in online marketing

To complete the picture, I will tell you about the main tools for promoting a company in digital marketing. The classification is conditional and on the Internet you can find dozens of examples of a slightly different distribution, this is purely my vision. To learn more about real estate directory, follow the link.

• A digital product  can be a website, app, video, infographic, social media account, and more. In fact, this is a means of conveying information to the user. The media can be different – an Internet resource, a digital panel on the street, your smart refrigerator, etc.
• Native Promotion  – embedding product advertising in feature films, videos, games, blogger interviews, etc. The medium can be a PS game, a message on your Smart TV, or whatever.

Popular online promotion tools

• SEO  is a set of works to raise your resource in the search results of Google or any other search engine.
• Paid advertising  – Paying for showing your message on third-party resources through AdWords, Bing, Facebook, a teaser system or any other.
• Affiliate marketing   is the payment of remuneration to a partner for an attracted client. Often paid as a percentage of the sale made. On the Internet, affiliate networks are often used to search for such offers.
• SMM  – work in social networks, promotion of your pages and content on Facebook, Tik-Tok, Instagram, Youtube and many other systems. Social media is the main distribution channel for viral marketing.
• Email marketing  – sending letters to your and partner databases.
• Content  marketing is the promotion of the necessary message through different types of content: pictures, videos, educational books, online tests, etc. Often, third-party resources are used for promotion: Youtube, Pinterest, Soundcloud, etc.
• PR / ORM direction –  creation and management of reputation on the Internet. Working with forums, review sites, aggregators, opinion leaders, etc.
• Product marketing  is the use of product features as a channel of user interaction. Examples: landing page, push notifications, interfaces, application functionality.
• Chatbots  are programs for working in telegram, facebook, slack and other messengers. Often the main task is to help the user in finding information or automating routine tasks.

 Alternative digital promotion tools

• SMS / MMS / Bluetooth / other notifications  – use of alternative channels for delivering information to the user.
• Informational messages in Smart things  – the use of displays of smart things for user interaction.
• Digital showcases, fitting rooms, smart carts , etc. – the use of digital screens and sensors to convey information or help the user.
• Automated voice / video messages – for example, a bot that calls you from a bank or an answering machine.
• Blockchain data –  storage of information in blockchain chains, signatures in transactions, account transaction history and much more.

This is only a small part of the channels and tools in the  digital environment , I hope you were interested in learning about them – if you want more, write your wishes in the comments. You can also take  my free course on digital marketing and learn much more about the profession of a  digital marketer .

 What are digital agencies?

Unlike ordinary media agencies that provide platforms for placing your ads. Digital agencies  offer the following services, which can be used to judge the specifics of working in the digital sphere:

• Standard services (website creation, media and contextual promotion, design, website production);
• Development of creatives and a comprehensive strategy for the development of a company in a digital environment (expertise and promotion);
• Working with online communities (groups and pages on social networks, blogs, forums, specialized sites);
• Organization of events, competitions (strategy, creativity, execution, performance analysis) in combinations of online / offline promotion;
• Transferring a consumer from online to offline and vice versa (promotions, activities, etc.);
• Experimental marketing QR codes, geolocation services, RFD, augmented reality, chatbots, etc.

aftertaste

I am sure that the trends in the development of the digital sphere will be aimed at creating new types of interaction with the audience. The last two words are key in understanding the essence of this trend. For the first time in the history of marketing, there is such an opportunity for interaction when consumers themselves can create a product, such as they want to receive. Say what they think – and be sure that they will be heard. Now even  a small company with a unique and interesting product, without any special advertising budgets, can communicate  in a matter of minutes  its message to millions of potential consumers, and become a large corporation. But on the other hand, one negative product review can critically affect the company’s sales level. The ability to quickly respond to changes has become a critical survival factor. We consume more information in a day than our ancestors did in a year of life. The world has become faster, the world has become more transparent, the world has become more interesting. And only in such a world could  digital marketing  in all its manifestations arise.

The market as a whole has become more emotional, we are all human beings. But marketers and entrepreneurs need to pull themselves together and act not on emotions, but on dry calculation. In the first place should be the economics of the project.

It’s time to adjust the communication strategy and redistribute the budget. After all, if your competitors do not do this, you have the opportunity to get traffic at low rates. What you need to focus on in the current conditions, see below.

Shorten your flights

In addition to the monthly reports, there should be weekly or daily rallies for 15 minutes, as appropriate. Ask yourself what alternatives are now, how and where to reallocate funds, what benefits are missed, and what can be done in the future.

Plan your time and always find an opportunity to track the effectiveness of your actions. By the way, the backlog format with statuses allows you to keep abreast and quickly respond to sudden changes. Many people think about people search engines, learn more about it.

Pump up content marketing

Forming systemic content marketing can be a strategic investment. Bet not only on your own channels (blog, Telegram, YouTube), but also on paid and partner placements.

We have described in detail the  main roadm ap  in the development of content marketing. The key here is to determine the general tone of future materials, what needs of the target audience you can meet.

After you figure out what to write and for whom, you should determine the composition of the working group: who writes and who edits. You also need to determine who prepares the design, who does the filming and editing, and who is responsible for distribution.

What you can publish: personal recommendations, broadcasts, podcasts, tips, exercises, checklists, lessons, your information products, life hacks, product reviews. With empathy and sincere feelings. We do not respond to hate, we do not provoke off-topic discussions. We even ban those who violate our borders.

Go to Telegram

Now mass migration from Instagram to Telegram. For brands and their representatives, this really makes sense – the Telegram platform allows you to:

• place ads in other Telegram channels in different formats (posts, video, audio);
• create bots that will take over communications with the audience right up to the payment stage;
• broadcast live, during which your channel will be highlighted with a special icon.

The last advantage of the company is almost not used, and in vain. It’s time to stand out from the competition. At the same time, consider the features of the platform itself, because Telegram is different from Instagram.

Form an adapted content plan

You need to understand that in Telegram there is no live endless feed with an attractive visual, there are no stories. And here is a completely different system of notifications. If you transfer the Instagram content plan to Telegram, then most likely you will get poor engagement – roughly speaking, 50 post views per 1000 chat participants. Do not understand what is real estate directory, learn more by clicking on the link.

Take paid advertising only from promising channels

In Telegram, be sure to evaluate the prospects of the channel if you want to collaborate on placement with bloggers or a channel with related topics. Over the past three months, we have placed ads for clients in more than a hundred Telegram channels. The results are different – somewhere it shoots, somewhere the efficiency is several times worse than the forecast.

Pay attention to the price of placement, how long your post will hang in the top, whether it will be deleted after a day. When choosing a channel with more than 1000 subscribers, you need to take into account that some of them can be cheated. Moreover, views can also be screwed up. So the main risk of paid placement is to waste money.

10 days after posting post-analytics time. See the number of clicks to your site and conversions, and then analyze how effective the selected channel turned out to be.

Pump up email marketing

If you haven’t done email marketing before, it’s time to start. This channel can not only help to make advertising mailings, but can also become one of the main ones when all social networks are unstable.

1. Make mailing lists, set up welcome chains and triggers.

To get started, add a checkbox to the registration form. It will allow the user to subscribe to the newsletter.

For example, for online stores, the Abandoned Cart trigger alone can generate up to 5-7% of total revenue. The trick is that it needs to be set up once and forgotten. Email marketing in general brings up to 25% of the total income of an online store.

If you’re worried that Google will restrict access to Gmail, it won’t hurt your email metrics too much. According to our clients, only 30% of users use the mailer of an American company. So feel free to post.

2. Set up push notifications.

Nobody can limit the work of your site, so you can notify users about promotions, sales using push notifications.

They are delivered to the user directly on the screen of his device and are relatively inexpensive – one contact with the user costs from 3.5 to 5 kopecks. On one of the projects to promote products for hunting and fishing, push notifications brought 3% of the online store’s income.

Wait until you have a subscriber base. To do this, place the sender service code on your site and wait a week. So you will gather an audience that will be interested in information from you. After that, start sending pushes with product recommendations and promotions.

Analyze how users react to the subscription form. If you understand that the result is weak, come up with a more interesting wording. This is important – 2% of users who visit our clients’ sites subscribe to push notifications. Instead of the usual “Subscribe to our notifications”, write “Want to know how to save on purchases?”.

Even here you can communicate with your audience and learn their interests. In the message about subscribing to notifications, you can ask, for example, what topic the user is most interested in – discounts or promotions.

Adjust your CPA with automatic bidding

The reaction to market changes should be as fast as possible, so start using algorithmic bidding – auto-bidding. The system itself will assign bids, depending on the competition at the auction and the quality of the sites.

It is important that the system manages bids, not a person, as bidders change bids to optimize the CPA once every 15 minutes. It is unrealistic to achieve this manually – let algorithms and robots do this work.

What is the result

There are 6 areas for further development of marketing:

1. If you want to take a break, explain the situation, tell the audience when you’ll be back, stay on the radar.
2. Focus on the economics of each channel and bundle, implement short iterations and interim reports.
3. Find the opportunity to create Google and Facebook accounts from other countries with linking payment by corporate card (this can be done without leaving anywhere).
4. Invest in SEO – this is the most profitable and strategic source with ready-made demand. In addition, it is not affected by sanctions.
5. Approach systematically to the formation of content marketing. By posting content on your own channels (blog, Telegram, YouTube) and for a fee on others, you are investing money in the long run.

Changes in the world are no reason to stop advertising campaigns. It is necessary to adapt to the circumstances and find ways, if not to improve performance, then at least not worsen it. Peace for everyone.