Interesting

In the digital world, the points of sale and the system of product presence on the market are significantly different from the non-digital world.

Sale of real goods

Online stores cannot be considered digital analogues of street retail and supermarkets. If in ordinary stores a purchase / sale transaction (exchange of goods for its cash equivalent) is carried out directly on the trading floor, then online trading offers only intermediary services to inform consumers about the offer of goods. In the best case, the online store only accepts payment for the goods, while the goods themselves will be delivered later from the warehouse of the seller or from the warehouse of the real manufacturer, and the transaction will be closed only at the time of delivery of the goods at the place of receipt and only after there are no objections from the consumer on quality and packaging. And this process will take place outside the online store. Thus, the intermediary function of Internet commerce is obvious. If you want to learn more about street directory, follow the link.

Beyond this, digital commerce is largely driven by:

1. Simplicity and clarity of goods – the clearer the product is to the consumer, the more obvious its purchase in the digital environment.
2. The magnitude of the risk that accompanies such a purchase – the more risky the transaction (the more expensive the product, the more inexperienced the buyer, the payment system is not reliable enough), the more obvious it is for the buyer to buy a real product in a digital environment;
3. Availability of such products in brick-and-mortar stores – shoppers who have access to good offline stores and have in-store shopping habits are less likely to shop for these items online.
4. Restrictions on the sale of a certain type of goods through online trading (alcohol, tobacco, medicines);
5. Force majeure – COVED’19 has made a significant “contribution” to the development of electronic commerce of all types of goods.

Trade in digital goods

The trading service in this case is provided in digital form and involves the sequential passage of all stages of purchase / sale (informing, providing a choice, choosing, paying and receiving goods) directly on the website of the online store.

Ensuring the presence of goods in the digital world

Virtual trading shelves . This is not about analogues of offline retail shelves. A large number of digital stores do not have goods in stock, in fact they are only information intermediaries, and even the goods sold with their help, the real owner delivers these goods to the buyer on his own, and such stores do not participate in the completion of the transaction. distribution of goods and services, such as a website, an online store and consumer services.

Stores g global trade . Companies that connect buyers and sellers, even separated by borders and customs, and carry out their own logistics of these goods, have become an opportunity for the distribution of goods from abroad. Among the innovators of such trade are Amazon, Aliexpress, Wildberries, Ozon, etc. Digital tools are now able to help marketers not only ensure the presence of goods on the Internet, but also offer to use the formed distribution channels for goods.

A threat to traditional retail? The question asked in this formulation is not correct and betrays a misunderstanding of what is happening. Online shopping is not a threat to traditional physical stores, but is a logical extension of retail. And only those stores and marketers who do not understand how their retail business can be integrated into the digital world, do not understand the needs of consumers, will be threatened by online commerce. Interested in criminal background check online, follow the link to find out more.

The exit for offline retail, which is under pressure from digital technologies, is defined and understandable:

1. Most system retailers have created websites that allow customers to both get information about their products and buy them online.
2. A large offline retailer today sells goods on the marketplace.
3. Many stores have launched a service that allows you to place an order online and then pick it up at the store or at the point of issue of goods.

Marketplace is a multi-marketplace for the online sale of digital goods and real goods (see  Glossary )

Digitized Store . In addition to the fact that real stores go digital, sellers use CRM systems, IP telephony, online consultants, electronic sales scripts, and electronic commercial offers. Some are starting to experiment with the digitization of the trading service:

1. To place an order for goods to a supplier without his presence in the store is a completely obvious opportunity provided by digital technologies;
2. Digital price tags are unlikely to help the consumer, but they certainly can simplify the management of product price tags;
3. The Sportmaster chain of stores allows you to place an order in an online store and try on selected sports goods in a physical store closest to the consumer;
4. French beauty chain Sephora has installed augmented reality cameras and monitors in its stores that allow shoppers to experiment with makeup types without actually using actual products off the shelf;
5. In addition, C&A clothing stores in Brazil use hangers with displays that show the number of likes the garments hanging on them have received from other customers.
6. Smart grocery carts allow you to pre-aggregate the cost of a purchase, as well as send personalized announcements to customers about promotions on items in the cart and on other products.

Questions to be answered

When thinking about the presence of a digital product and its accessibility to consumers in a digital point of sale, it is important to answer a number of key questions:

How is your consumer buying?

When it comes to marketing your product, you need to imagine consumers and paint a clear picture of:

• how, where and with the help of what digital services and tools does a consumer buy similar goods?
• What products does the consumer buy or share your product with, and where are these products sold?
• the required sales volumes and marginality will require the participation of intermediaries (shops, marketplaces, sales agents) or it will be direct sales, directly to the buyer.

Availability (supply chain logistics)

If you are going to sell to retailers, they will want to know about your supply chain logistics. Be prepared to answer the following questions:

• when will your products be launched?
• what are the delivery times?
• what is the largest order you can fulfill?
• Can your warehouse handle maximum deliveries?
• What is the smallest order worth it?
• Have you created a distribution network for wholesale deliveries in different cities?

Sales support and information support for product presence on the market

• Do you offer consumers and trading partners a variety of communication channels (phone, email, Twitter, Facebook, etc.) that they can use to get in touch?
• Can you offer your digital retailers an extended support package:
  • What is the system of remuneration and their bonuses for the success of sales?
  • do you have a hotline they can call to speak with a product specialist?
  • Is there a separate specialist, a website for retailers where they can place an order, reset a user’s order, view order statistics, find information about a specific product?
  • what kind of marketing support can you provide to the product? First of all, does this apply to discounts and rebates paid to consumers when buying from intermediaries?
  • do you have an online platform that allows retailers to become accredited partners and get access to the sales service and the personal account of the seller?
• Do you interact with the sales department?
  • Do you have a program or platform that can increase employee knowledge about products, marketing support?
  • Do you have a team of product consultants?
• Do you have customer support services?
  • Service centers for warranty service;
  • Sale of spare parts and consumables;

All these elements ensure the presence of the product in the market and the efficiency of the distribution system, making pillboxes available to consumers.

This is exactly what my grandfather said when he wanted to know about something incomprehensible, in his understanding. Of course, the first words were different, but the essence does not change. In this publication, I will try to tell as much as possible about  digital marketing  and why it is needed.

Digital marketing – a little history

Our world is moving at an incredible speed, everything is changing faster than ever. Ten years ago, basic SEO knowledge was enough to get your site to the top of the search results. Then came paid advertising on Google and social networks – and instead of waiting for the site to rise in the SERPs, you could immediately attract visitors using advertising. This is how  Internet marketing appeared  – a set of tools and practices for promoting your product on the Internet. Every year, there are more users on the Internet, the competition for their attention is higher, services and tools for working with the audience are much wider. If you are interested in business associates background check, follow the link to find out more.

Companies began to redistribute their budgets in favor of Internet channels, and as a result, only knowledge in Internet marketing was not enough, which marked the beginning of the era of  digital marketing . In particular, its new directions: mobile marketing, marketing in Smart-TV, etc., but let’s get it right.

What is Digital Marketing

Digital marketing (digital or interactive marketing) is  the use of all possible forms of digital channels to promote a brand. In our time, this includes: television, radio, the Internet, social media and other forms. Digital marketing  is closely intertwined with online marketing, but it has already developed a number of techniques that allow you to reach the target audience even offline (using applications on phones, sms / mms, advertising displays on the streets, VR, etc.).

Here I wanted to say that  digital  is the evolution of the development of  Internet marketing , but this is a little different. If only because it effectively uses such channels as: mobile marketing, for example, advertising applications or advertising through traditional sms, LCD exhibition stands in stores, data collection and communication with the user via IoT ( Internet of things ) – for example, smart bracelets, refrigerators, home and more. Today, even cars like the Tesla are more of a computer with network access than a simple means of transportation.

So, it is a complex discipline (based on digital technologies), using different types of marketing to promote a product, where Internet marketing is a significant part of it, but not the only part. Today,  digital marketing   is beginning to widely use traditional types of advertising, the main task of which is to “capture” the attention of the audience and drag it into the virtual world. The most obvious example is  QR codes  in advertising posters and magazines.

Popular promotion channels in digital marketing

• The most important , by right, can be called the  Internet  and devices that provide access to it  ( computers, tablets, smartphones, etc. ). As a means of obtaining information, communication and self-realization of a person.
• Local networks .   The internal computer networks of companies ( Extranet ) or urban areas are, in fact, self-sufficient information systems. Where users can communicate, play, share the necessary information. At the moment, the integration of local networks with the Internet is gradually taking place. By the way,  Mesh networks  can also fall into this category.
• Mobile devices and tablets .  Previously, brands delivered messages via SMS messages, now the installation of applications, the use of games and mechanics related to the user’s geolocation (Pokemon Go example) and others are popular.
• Digital television ,  every year more and more confidently crowds out analog and is gradually integrating with Internet applications . Already now you can use your TV to go to your Facebook page, watch a video on vimeo or find out the latest news.
• Interactive screens ,  POS terminals.  We often encounter them in the store, on the street, even in subway cars. This is a type of digital media that is gradually replacing standard outdoor advertising, because it allows you to interact much more closely with the consumer and hook him with a message or, like POS terminals, help him make purchases.
• IoT – Internet of things  – devices that can collect information, use it or transfer it to other media. For example ,  smart watch , smart socket, smart home, cars.
• Blockchain / DAG systems  are decentralized systems that should replace the traditional Internet and become the new web 3.0. It is placed in a separate category, since it is not necessary to have access to the Internet to access the blockchain, and many solutions completely bypass traditional web 2.0 communication protocols.
• Virtual Reality / Augmented Reality  and other related systems – of course, in order to use the capabilities of VR, you need a computer, but there are already solutions that allow you to connect directly to the application through glasses, a bracelet, etc. Since this direction is now developing very rapidly, I decided to move it into a separate direction.
• Digital art  is any form of art where a computer is used to create or reproduce an artwork. It can be a drawing, sound, animation, video, game, website, algorithm, performance or installation. Many traditional art forms are integrating digital technologies, and as a result, the lines between traditional art and digital media are becoming blurred.

Popular promotion tools in online marketing

To complete the picture, I will tell you about the main tools for promoting a company in digital marketing. The classification is conditional and on the Internet you can find dozens of examples of a slightly different distribution, this is purely my vision. To learn more about real estate directory, follow the link.

• A digital product  can be a website, app, video, infographic, social media account, and more. In fact, this is a means of conveying information to the user. The media can be different – an Internet resource, a digital panel on the street, your smart refrigerator, etc.
• Native Promotion  – embedding product advertising in feature films, videos, games, blogger interviews, etc. The medium can be a PS game, a message on your Smart TV, or whatever.

Popular online promotion tools

• SEO  is a set of works to raise your resource in the search results of Google or any other search engine.
• Paid advertising  – Paying for showing your message on third-party resources through AdWords, Bing, Facebook, a teaser system or any other.
• Affiliate marketing   is the payment of remuneration to a partner for an attracted client. Often paid as a percentage of the sale made. On the Internet, affiliate networks are often used to search for such offers.
• SMM  – work in social networks, promotion of your pages and content on Facebook, Tik-Tok, Instagram, Youtube and many other systems. Social media is the main distribution channel for viral marketing.
• Email marketing  – sending letters to your and partner databases.
• Content  marketing is the promotion of the necessary message through different types of content: pictures, videos, educational books, online tests, etc. Often, third-party resources are used for promotion: Youtube, Pinterest, Soundcloud, etc.
• PR / ORM direction –  creation and management of reputation on the Internet. Working with forums, review sites, aggregators, opinion leaders, etc.
• Product marketing  is the use of product features as a channel of user interaction. Examples: landing page, push notifications, interfaces, application functionality.
• Chatbots  are programs for working in telegram, facebook, slack and other messengers. Often the main task is to help the user in finding information or automating routine tasks.

 Alternative digital promotion tools

• SMS / MMS / Bluetooth / other notifications  – use of alternative channels for delivering information to the user.
• Informational messages in Smart things  – the use of displays of smart things for user interaction.
• Digital showcases, fitting rooms, smart carts , etc. – the use of digital screens and sensors to convey information or help the user.
• Automated voice / video messages – for example, a bot that calls you from a bank or an answering machine.
• Blockchain data –  storage of information in blockchain chains, signatures in transactions, account transaction history and much more.

This is only a small part of the channels and tools in the  digital environment , I hope you were interested in learning about them – if you want more, write your wishes in the comments. You can also take  my free course on digital marketing and learn much more about the profession of a  digital marketer .

 What are digital agencies?

Unlike ordinary media agencies that provide platforms for placing your ads. Digital agencies  offer the following services, which can be used to judge the specifics of working in the digital sphere:

• Standard services (website creation, media and contextual promotion, design, website production);
• Development of creatives and a comprehensive strategy for the development of a company in a digital environment (expertise and promotion);
• Working with online communities (groups and pages on social networks, blogs, forums, specialized sites);
• Organization of events, competitions (strategy, creativity, execution, performance analysis) in combinations of online / offline promotion;
• Transferring a consumer from online to offline and vice versa (promotions, activities, etc.);
• Experimental marketing QR codes, geolocation services, RFD, augmented reality, chatbots, etc.

aftertaste

I am sure that the trends in the development of the digital sphere will be aimed at creating new types of interaction with the audience. The last two words are key in understanding the essence of this trend. For the first time in the history of marketing, there is such an opportunity for interaction when consumers themselves can create a product, such as they want to receive. Say what they think – and be sure that they will be heard. Now even  a small company with a unique and interesting product, without any special advertising budgets, can communicate  in a matter of minutes  its message to millions of potential consumers, and become a large corporation. But on the other hand, one negative product review can critically affect the company’s sales level. The ability to quickly respond to changes has become a critical survival factor. We consume more information in a day than our ancestors did in a year of life. The world has become faster, the world has become more transparent, the world has become more interesting. And only in such a world could  digital marketing  in all its manifestations arise.

The market as a whole has become more emotional, we are all human beings. But marketers and entrepreneurs need to pull themselves together and act not on emotions, but on dry calculation. In the first place should be the economics of the project.

It’s time to adjust the communication strategy and redistribute the budget. After all, if your competitors do not do this, you have the opportunity to get traffic at low rates. What you need to focus on in the current conditions, see below.

Shorten your flights

In addition to the monthly reports, there should be weekly or daily rallies for 15 minutes, as appropriate. Ask yourself what alternatives are now, how and where to reallocate funds, what benefits are missed, and what can be done in the future.

Plan your time and always find an opportunity to track the effectiveness of your actions. By the way, the backlog format with statuses allows you to keep abreast and quickly respond to sudden changes. Many people think about people search engines, learn more about it.

Pump up content marketing

Forming systemic content marketing can be a strategic investment. Bet not only on your own channels (blog, Telegram, YouTube), but also on paid and partner placements.

We have described in detail the  main roadm ap  in the development of content marketing. The key here is to determine the general tone of future materials, what needs of the target audience you can meet.

After you figure out what to write and for whom, you should determine the composition of the working group: who writes and who edits. You also need to determine who prepares the design, who does the filming and editing, and who is responsible for distribution.

What you can publish: personal recommendations, broadcasts, podcasts, tips, exercises, checklists, lessons, your information products, life hacks, product reviews. With empathy and sincere feelings. We do not respond to hate, we do not provoke off-topic discussions. We even ban those who violate our borders.

Go to Telegram

Now mass migration from Instagram to Telegram. For brands and their representatives, this really makes sense – the Telegram platform allows you to:

• place ads in other Telegram channels in different formats (posts, video, audio);
• create bots that will take over communications with the audience right up to the payment stage;
• broadcast live, during which your channel will be highlighted with a special icon.

The last advantage of the company is almost not used, and in vain. It’s time to stand out from the competition. At the same time, consider the features of the platform itself, because Telegram is different from Instagram.

Form an adapted content plan

You need to understand that in Telegram there is no live endless feed with an attractive visual, there are no stories. And here is a completely different system of notifications. If you transfer the Instagram content plan to Telegram, then most likely you will get poor engagement – roughly speaking, 50 post views per 1000 chat participants. Do not understand what is real estate directory, learn more by clicking on the link.

Take paid advertising only from promising channels

In Telegram, be sure to evaluate the prospects of the channel if you want to collaborate on placement with bloggers or a channel with related topics. Over the past three months, we have placed ads for clients in more than a hundred Telegram channels. The results are different – somewhere it shoots, somewhere the efficiency is several times worse than the forecast.

Pay attention to the price of placement, how long your post will hang in the top, whether it will be deleted after a day. When choosing a channel with more than 1000 subscribers, you need to take into account that some of them can be cheated. Moreover, views can also be screwed up. So the main risk of paid placement is to waste money.

10 days after posting post-analytics time. See the number of clicks to your site and conversions, and then analyze how effective the selected channel turned out to be.

Pump up email marketing

If you haven’t done email marketing before, it’s time to start. This channel can not only help to make advertising mailings, but can also become one of the main ones when all social networks are unstable.

1. Make mailing lists, set up welcome chains and triggers.

To get started, add a checkbox to the registration form. It will allow the user to subscribe to the newsletter.

For example, for online stores, the Abandoned Cart trigger alone can generate up to 5-7% of total revenue. The trick is that it needs to be set up once and forgotten. Email marketing in general brings up to 25% of the total income of an online store.

If you’re worried that Google will restrict access to Gmail, it won’t hurt your email metrics too much. According to our clients, only 30% of users use the mailer of an American company. So feel free to post.

2. Set up push notifications.

Nobody can limit the work of your site, so you can notify users about promotions, sales using push notifications.

They are delivered to the user directly on the screen of his device and are relatively inexpensive – one contact with the user costs from 3.5 to 5 kopecks. On one of the projects to promote products for hunting and fishing, push notifications brought 3% of the online store’s income.

Wait until you have a subscriber base. To do this, place the sender service code on your site and wait a week. So you will gather an audience that will be interested in information from you. After that, start sending pushes with product recommendations and promotions.

Analyze how users react to the subscription form. If you understand that the result is weak, come up with a more interesting wording. This is important – 2% of users who visit our clients’ sites subscribe to push notifications. Instead of the usual “Subscribe to our notifications”, write “Want to know how to save on purchases?”.

Even here you can communicate with your audience and learn their interests. In the message about subscribing to notifications, you can ask, for example, what topic the user is most interested in – discounts or promotions.

Adjust your CPA with automatic bidding

The reaction to market changes should be as fast as possible, so start using algorithmic bidding – auto-bidding. The system itself will assign bids, depending on the competition at the auction and the quality of the sites.

It is important that the system manages bids, not a person, as bidders change bids to optimize the CPA once every 15 minutes. It is unrealistic to achieve this manually – let algorithms and robots do this work.

What is the result

There are 6 areas for further development of marketing:

1. If you want to take a break, explain the situation, tell the audience when you’ll be back, stay on the radar.
2. Focus on the economics of each channel and bundle, implement short iterations and interim reports.
3. Find the opportunity to create Google and Facebook accounts from other countries with linking payment by corporate card (this can be done without leaving anywhere).
4. Invest in SEO – this is the most profitable and strategic source with ready-made demand. In addition, it is not affected by sanctions.
5. Approach systematically to the formation of content marketing. By posting content on your own channels (blog, Telegram, YouTube) and for a fee on others, you are investing money in the long run.

Changes in the world are no reason to stop advertising campaigns. It is necessary to adapt to the circumstances and find ways, if not to improve performance, then at least not worsen it. Peace for everyone.

Un paese del sud con una ricca cultura e una vasta storia ha sempre attratto coloro che volevano cambiare in meglio la propria vita. Se anche tu sei tra le persone che stanno progettando la delocalizzazione internazionale ed immigrare in Italia, allora ti proponiamo la nostra guida su come trasferirsi in questo bellissimo Paese con tutta la famiglia per aiutarti.

Non importa se hai trovato lavoro in Italia, hai avviato un’impresa o sei andato a studiare, è molto importante non essere separato dai tuoi cari. Ti diremo in dettaglio come rendere l’adattamento dei tuoi familiari il più morbido ed efficace possibile.

Perché l’Italia?

Considera i motivi più popolari per scegliere questa direzione per lo spostamento:

· Clima caldo. L’Italia ha un clima mite, che può essere descritto come “l’eterna estate”.

· Buona sicurezza sociale e medica + alto tenore di vita. Lo stipendio medio mensile in Italia è di circa 2.500 euro e l’assistenza sanitaria è gratuita per tutti i residenti nel Paese.

· Lingua. L’italiano è una delle lingue più facili da imparare.

· Cultura. Niente è paragonabile alla bellezza e al significato globale dell’architettura, della musica e della pittura italiane.

· Turismo domestico. L’Italia è un paese abbastanza grande con grandi opportunità di viaggiare in varie regioni.

· Posizione centrale. L’Italia, pur trovandosi al sud, è pur sempre al centro dell’Europa.

Trasferirsi in Italia con la famiglia: ottenere i documenti per la famiglia

I tuoi familiari possono ottenere i documenti che consentono loro di vivere con te in Italia nei seguenti due modi più diffusi:

1. Una volta ottenuto legalmente il visto D (lavoro, affari, studio, ecc.), sarà necessario richiedere tramite un rappresentante in Italia l’ingresso dei familiari al seguito (stiamo parlando di coniuge e figli). Dopo aver ottenuto il permesso, i tuoi cari ricevono un visto D e viaggiano con te in Italia. E già lì dovete tutti insieme richiedere un permesso di soggiorno temporaneo.
2. Il richiedente (cioè colui che si trasferisce regolarmente in Italia), riceve un visto D, arriva, redige un permesso di soggiorno, vive per qualche tempo. E poi, avendo già una storia reddituale in Italia, può trasportare la sua famiglia (i parenti possono entrare anche con visti turistici ordinari). Inoltre, il coniuge ei figli richiedono un permesso di soggiorno per ricongiungimento familiare.

Quale di queste opzioni scegliere dipende da te, perché ogni caso è molto individuale. A proposito, i bambini di età inferiore ai 14 anni rientrano nel permesso di soggiorno dei genitori, il che semplifica notevolmente l’iter e riduce il numero di “carta” (ma comunque al bambino verrà data una carta a parte). Al coniuge e ai figli di età compresa tra 14 e 17 anni viene rilasciato un permesso di soggiorno per lo stesso periodo del richiedente principale che risiede (o intende risiedere) in Italia.

Caratteristiche del permesso di soggiorno “per motivi familiari”

Quindi, la tua famiglia si è felicemente trasferita in Italia con te. Ora è il momento di affrontare i problemi dell’adattamento e del dispositivo in un posto nuovo.

Cosa fare con il tuo coniuge?

Questo tipo di permesso di soggiorno dà pieno diritto a tua moglie/marito di lavorare, studiare o aprire un’attività in Italia. Cioè, se lo si desidera, subito dopo aver ricevuto i documenti, il coniuge può avviare immediatamente una ricerca di lavoro indipendente, rivolgersi alla borsa del lavoro o ai centri per l’impiego comunali.

Puoi anche approfittare dell’opportunità gratuita e migliorare le tue capacità o persino ottenere una nuova professione. Per fare ciò, è necessario contattare l’amministrazione distrettuale, scoprire quali corsi vengono reclutati ora e in futuro e registrarsi. Dopo la laurea, che di solito richiede diversi mesi, viene rilasciato un diploma o un certificato – e questi sono nuovi (e soprattutto – italiani) documenti sull’istruzione, che possono sicuramente aiutare molto nella ricerca di un lavoro.

Trasferirsi in Italia con la famiglia: cosa fare con i bambini?

Certo, dopo il trasloco, devi occuparti subito dell’educazione dei tuoi figli. Indipendentemente dalla nazionalità, dallo stato giuridico e dal reddito familiare in Italia l’istruzione è obbligatoria tra i 6 ei 16 anni (scolarizzazione). La frequenza all’asilo non è obbligatoria per legge, ma il 90% dei bambini in Italia ci va.

Asilo

Dall’età di tre mesi un bambino può essere iscritto a un asilo nido (orario di lavoro – da settembre a giugno), e in estate operano appositi centri. Dai 3 ai 6 anni i bambini frequentano gli asili. Nonostante siano tutti divisi in pubblici e privati, devi comunque pagare per qualsiasi – anche negli asili pubblici, i genitori devono pagare le rette e le spese varie per il trasporto e il cibo. Negli asili nido privati il costo della visita parte da 100 euro al mese (a seconda del numero di ore frequentate).

L’ammissione agli asili nido statali si effettua fino al 31 dicembre (per l’iscrizione da settembre del prossimo anno) nel comune della città, la domanda per l’asilo nido va presentata a maggio-giugno, e con gli asili nido privati tutto è molto più semplice – in qualsiasi momento basta venire in una o in un’altra istituzione e iscrivere bambino in un gruppo con un leader.

Scuola

A differenza del sistema russo, l’Italia ha una propria struttura dell’istruzione scolastica:

1. Istruzione primaria

2. Scuola media inferiore

3. Scuola secondaria superiore (liceo)

La scuola dell’obbligo dura 10 anni (nonostante la scuola completa ne richieda 13). Di questi, 5 anni – per la scuola primaria, 3 anni – per la secondaria e obbligatori 2 anni su 5 – per il livello più alto, durante i quali i bambini seguono un’istruzione più specializzata e ristretta. Tuttavia, un bambino potrebbe non terminare gli studi per tutti i 13 anni, e dopo 8 anni di studio (dopo il diploma di scuola superiore) andare alla cosiddetta scuola tecnica o professionale, dove in 5 anni si possono apprendere professioni applicate (un analogo dell’istruzione specialistica secondaria in Russia) e vai subito a lavorare. Tuttavia, se hai intenzione di entrare in un’università, è necessario studiare per 13 anni e superare gli esami finali.

Le scuole italiane possono anche essere pubbliche o private. Nelle scuole pubbliche tutti i 13 anni di studio sono gratuiti. Tuttavia, nel livello secondario e nel liceo, i genitori acquistano tutti i libri di testo per i loro figli. Ma, nonostante siano costosi, capita spesso che gli studenti più grandi diano / vendano i loro libri completati a quelli più giovani. Che, ovviamente, è molto più economico.

Nelle scuole paritarie il costo dell’anno accademico parte da 1800 euro.

Per iscrivere tuo figlio a scuola occorrono:

1. scegliere un istituto scolastico idoneo e inviare lì una domanda insieme ai documenti di identità del bambino;
2. compilare e firmare i fogli inviati dalla scuola per l’iscrizione del bambino;
3. preparare e tradurre in italiano tutti i documenti della precedente sede di studio (in particolare pagella, caratteristiche, ecc.);
4. preparare un certificato di salute e vaccinazioni (in quanto in Italia esiste un elenco di vaccinazioni obbligatorie per gli scolari).

Sarà inoltre necessario decidere se il bambino:

• visitare la mensa
• utilizzare il trasporto scolastico
• frequentare lezioni su argomenti religiosi (sono obbligatorie in Italia, se lo desideri, puoi scegliere un’altra materia aggiuntiva).

La decisione di accettare un bambino in una determinata classe sarà presa dal consiglio degli insegnanti. Dopotutto, c’è una differenza significativa tra i curricula dei diversi paesi. I bambini frequentano una classe corrispondente all’età o al numero di anni di studio. All’inizio degli studi, dopo che un bambino straniero è entrato a scuola, viene incaricato un insegnante che lo aiuti per 1-2 anni. Aiuterà nell’apprendimento della lingua italiana e nell’adattamento in generale. Tuttavia, ti consigliamo vivamente di utilizzare anche i servizi di tutor italiani prima di entrare. Ciò aiuterà il bambino a integrarsi rapidamente nel processo educativo e prepararsi per nuove realtà.

Sometimes fate does not turn out the way you want, and you lose sight of yourself. But now, thanks to the Internet, you can become a private detective yourself and  find a person with whom you lost contact some time ago. We give you five ways to rekindle old friendships. Do not know about us business directory database? You can visit our website for more info.

Finding People: How Can the Internet Help You?

The World Wide Web provides you with an almost endless amount of information. You can use this if you want to find a specific person. With our tips and tricks, you can find people all over the world and bring lost friends back into your life.

A word of advice ahead of time:  if you’re going on a quest, be sure to schedule a time. In addition, you may well need to use several of our methods in order to get useful results and find the person you are looking for. Also note that when doing your own research, you can also successfully complete your search without spending any money.

№1 Google

As cliche as it sounds, start by looking for the person on Google first. Enter the name in the search engine. Apart from the usual results, you can also use Google to search for phone numbers, images, and more. If you’re lucky, you might get some information here that will give you a new approach to searching.

#2 Clear

If Google doesn’t help you, you can use the Yasni people search. If you enter a name in the “What the web knows about…” search field, the tool will return all the information that is publicly available on the Internet. There are network profiles, news, video and audio, articles and opinions, and so on.

#3 Social networks

Whether it’s Facebook, Instagram or Twitter, you shouldn’t underestimate social media when you’re looking for people. For example, on Facebook, you can find the person you’re looking for through shared contacts. If you know them from school, you can write to friends from school and see if anyone keeps in touch with this person. Thus, your search may end sooner than you thought.

#4 Online databases

The Internet also has all sorts of online databases that are geared towards finding people. If you want to restore the family tree, they will help you. Here you can enter all available information about the person you are looking for in the search mask and hope to hit. Do not know about home address directory? You can visit our website for more info.

#5 Ads

Thanks to the Internet, you no longer need to look through all sorts of local newspapers or go to the archives of city libraries to view scanned copies of these printed publications. Family announcements of baptism, marriage, or death can be viewed online.

Conclusion: in the footsteps of a missing person

The possibilities of searching for a person are inexhaustible in the age of the Internet. In addition to the five methods we mentioned, there is also the option of accessing the contents of old address books  or viewing tombstones .

If your search went wrong and you want to delete  your search  history, you can find out how to do it by following our instructions. You should avoid this error when deleting search history on mobile.

Often people are accustomed to having dogs or cats in the house. In apartment conditions, cats are most often bred, as dogs need regular exercise and walks on the street. Among cats, the most popular breeds are fold, British, Persian, Maine Coon, Russian Blue and other breeds. But now more and more attention is paid to exotic breeds of cats. Such cats may have a unique appearance, original color or character traits. Visit SharPei Online to learn more about cats and other animals.

Popular breeds of unusual cats

The following breeds are currently gaining popularity:

• skiff-tai-don;
• exotic;
• serval;
• snowshoe;
• oriental;
• munchkin;
• savanna;
• toyger

Consider the characteristics of the character of rare breeds of seals and the conditions for their maintenance in more detail.

Skif tai don

A very young breed, even its name is likely to have been heard by very few people, so it deserves our attention. This breed of “cuties” refers to dwarf cats, which, even as adults, are more like small beautiful kittens. An adult cat weighs only 1-2.5 kg. Their appearance is somewhat similar to Siamese cats.

Scythian-tai-don will be your true friend, by nature he is active and cheerful. He is often compared to dogs. New people in the house are not a problem for a skiff-tie-don, they will only be happy to meet new people and have the opportunity to play. This miracle cat loves to carry everything in his mouth and maybe even hide it around his apartment or house, so be careful if you decide to get such a cat. Nutrition for this breed should be complete and harmoniously balanced, dry food will be an excellent option for this.

Exotic (exotics)

Rare breeds of cats always attract attention, especially the breed of exotic cats or exotics. This is a very unusual breed, which is distinguished by short hair, large protruding eyes and an incredibly cute face. These cuties fall in love at first sight. Exot is a very friendly breed that is insanely attached to its owner and devoted to him with all his heart. These funny cats are very tame and love affection. It turned out such an unusual breed as a result of crossing Persian with domestic cats. Exotics in adulthood can reach 4-7 kg. Caring for exotics is quite simple:

• exotics need to be bathed every 4 days
• comb the coat, carefully combing out dandruff
• as it gets dirty, the ears and eyes should be cleaned with a cotton pad moistened with chlorhexidine

Serval (bush cat)

If we recall the unusual breeds of cats that began to be kept at home quite recently, then a handsome serval or bush cat will come to mind. These are incredibly beautiful and powerful wild cats, which have the largest distribution in Africa. An adult serval can reach 18 kg, that is, it is a rather large and tall cat, its body length can be 59-92 cm. This breed also has large ears. The color of the serval is very beautiful and similar to the color of the leopard, this helps her to disguise herself in the wild. Servals live alone. In captivity, this breed can live up to 20 years.

The serval is a predator, so you should keep this in mind when considering this cat for yourself. So, a cat will not be able to live on dry food alone; at least raw beef will have to be added to the serval’s diet. Serval kittens are taken into the house at the age of 1.5-5 months. These cats are very active and strong, their high jumps can reach 3 m, so keeping such a pet in an apartment may not be the most convenient and comfortable. A bush cat needs plenty of space to vent its energy. You should not think that, living in the wild and hunting for rodents, a serval can harm a person. This is a smart cat who understands that a person is a strong opponent, therefore he will not attack you. First of all, remember that even lions and cougars can become tame if they are raised in love and affection. More interesting about cats you will find at https://sharpei-online.com/.

snowshoe

Another unusual breed is the snowshoe. The name is quite interesting and little known. The trademark difference between snowshoe cats is white “socks” on the paws, hence the name snow shoe – “snow shoe”. Also an obligatory sign of the breed is a white triangle on the muzzle between the eyes and a leaving line on the chest and beautiful blue eyes. The breed originated in the USA from Siamese and American Shorthairs. You can guess what an accommodating character these cats have. They are affectionate and playful, easily find contact with other animals, both cats and dogs, and are also infinitely patient with children. In care, they are not whimsical, they require only weekly combing of wool and nutrition, which will contain the necessary vitamins and minerals.

Oriental (oriental)

If you want your pet to be different from everyone else, then the Oriental breed is just for you. The origin of this cat has its history in America and England. These are insanely energetic animals that have a unique appearance and character. They can be both long-haired and short-haired, as well as large and medium sizes. These handsome men cannot be left alone for a long time, they love people very much and depend on them. Loneliness just overwhelms them. If you love and caress these pets, they will thank you the same. Orientals are very smart and patient, they can even learn how to follow commands.

Munchkin

Munchkin is also a very interesting option for those who want to have an exotic pet. The appearance of this pet is very unusual: short paws are the first to catch the eye, which are several times shorter in length than ordinary cats. At the same time, the length of their torso has standard sizes, due to this, the appearance is so unusual. The breed looks like a feline version of the Dachshund, only fluffy, purring and creepy cute.

These cats have an incredibly strong intellect and strong-willed character. Munchkins are playful and friendly, showing more and more love for their master every day. They can adopt the habits of their master and will definitely not let you get bored. You can take them with you on trips or travels, and believe me, they will not cause you discomfort at all, on the contrary, they will only cheer you up. Munchkins need a complete diet. When buying dry food, pay attention to the composition of the product and dietary supplements, in no case should they contain such substances harmful to cats: digest flavor, corn and fish meal, sucrose, cake, soy, sodium additives, butylated hydroanisole or hydroxytoluene, taurine, potassium chloride, ethylene glycol, ethoxyquin – all of them harm the health of your pet to one degree or another.

Savannah

Savannah is one of the most exotic cat breeds, because her parents are a wild serval and a simple domestic cat. Outwardly, they are very similar to servals: they have very beautiful eyes, leopard color and large erect ears. The coat is short, but thick and not harsh. Their body and paws are also long, like those of a serval. The nature of the savannah is softer, they are able to quickly get used to and love their master. Animals are very loyal and sometimes resemble dogs in their behavior. These cats need to be given a lot of attention, and if you don’t, they will attract him in their own ways, putting things in order in your house.

Toyger

Toygers are very beautiful cats that resemble striped tigers in their appearance. Their back and belly are covered with characteristic stripes. Toyger was bred by selection. By their standard, they can be medium to large, with a rounded build, ears small and covered with hair, tail long and strong, hair soft and short. Despite the fact that the color can mislead us, we should not think that these cats are aggressive or angry. On the contrary, they are cute, like plush toys. The breed loves children very much and always makes contact with them, plays and entertains them. You can get such a cat in an apartment, there are no special conditions for keeping. Toyger is an ideal and unpretentious option for a large family with children.

If you still decide to bring an exotic pet into your home, then first read the description of each breed, its character, and choose an attractive appearance for yourself. It is worth looking at photos, reviews of breeds, reading reviews. Pay attention to the predisposition of breeds to certain diseases. Remember that for cats and cats of such unusual breeds, you should choose only the best diet. It should be as useful and correct as possible. Your pet is your great responsibility, especially if you choose some kind of non-standard breed that has special requirements for care, maintenance or nutrition. If you are not ready for this yet, then choose an exotic cat that is unpretentious in care.

Le pale gommate , note anche come caricatori frontali o caricatori a tazze, sono diventate molto difficili per il cliente per fare confronti competitivi. Rivenditori e  produttori  affermano che la loro macchina ha le stesse dimensioni dei loro concorrenti anche se è davvero una macchina più piccola. E quando si parla di pale gommate, le dimensioni contano davvero, perché le dimensioni della macchina sono il risultato diretto del lavoro che può fare. Quindi, come fa il cliente a determinare se stanno confrontando due pale gommate comparabili?

LE PRINCIPALI DIFFERENZE DA OSSERVARE SONO:

• Potenza
• Carico di ribaltamento
• Dimensione del secchio

POTENZA DI CAVALLI

Le pale gommate sono generalmente segmentate nel mercato in base alla loro potenza. Le pale gommate compatte  sono pale con 80 cavalli o meno, quindi di solito sono suddivise da 80 a 150 cavalli, da 150 a 200 cavalli e da 200 a 250 cavalli. L’alimentazione viene fornita dal motore diesel attraverso una coppia convertita e ingranaggi del cambio di potenza per azionare le ruote. Si potrebbe pensare che si potrebbero  confrontare facilmente le pale gommate  in base alla potenza, ma non è possibile perché ogni produttore lo interpreta in modo diverso. Alcuni includono la perdita di potenza dovuta alle ventole di raffreddamento, ma altri no. La ventola può essere grande, quindi i produttori che non detraggono possono avere una potenza maggiore.

CARICO DI RIBALTAMENTO

Questo è il carico utile che fa staccare da terra gli pneumatici posteriori quando la macchina è completamente articolata in posizione stazionaria. Fondamentalmente il carico massimo che la pala gommata può gestire in modo sicuro e stabile. Ma ancora una volta questo non è uno standard per ogni pala gommata perché i contrappesi, le dimensioni dei pneumatici, l’idrogonfiaggio, le catene possono tutti influenzare i carichi di ribaltamento ma non cambiano le dimensioni della carregadeira de rodas usada.

DIMENSIONE DELLA BENNA

Molte persone usano il termine dimensione della benna per indicare la dimensione del caricatore, ad esempio:  caricatore da 6 yard  che sarebbe la dimensione generale della benna utilizzata sul caricatore. Ma se si desidera installare una benna più grande sulla macchina, è possibile utilizzare una densità del materiale più leggera come standard, il che aumenterebbe le dimensioni della benna. Fai attenzione quando un  venditore  usa solo la dimensione del secchio e non ti dice quale materiale viene utilizzato.

Quindi, come fai a sapere se stai confrontando  pale gommate simili ? Devi mettere insieme tutte le variabili. Osserva le dimensioni della benna e il materiale utilizzato su entrambe le macchine. Regolare i carichi di ribaltamento osservando contrappesi e pneumatici. E guarda alla potenza lorda non alla potenza massima perché può essere manipolata.

People search is an actual service. Someone needs to find their own lost or stolen device, someone needs to get information about unknown subscribers who call without giving rest.

People search is an actual service. Someone needs to find their own lost or stolen device, someone needs to get information about unknown subscribers who call without giving rest. For whatever reason it is not required, the question “How to find a person by phone number?” waiting for a response. And today we decided to understand find people fast in more detail.

First of all, we note that the search for people is carried out with one of two goals:

• Collection of information about the subscriber.
• Determining the location of the device (and, accordingly, the person who has it).

Consider first the methods of searching for people in order to collect information about them. To solve this problem, public databases – social networks and search engines – are useful. An alternative to them are special search engine applications and hacker agents. However, such programs usually have to be installed on devices and even authorized.

In most cases, these applications are fraudulent. They are used to steal user contacts (from phone books) to add them to advertising spam databases. Often they do have an interface for searching subscribers. But in 9 out of 10 cases, they cannot be found. And although there is no result, the authorization has already been passed and the contacts have been discreetly copied to the database of the program developer.

How to find a person by phone number in social networks

Popular social networks are:

• Facebook.
• Instagram.

When registering in each of them you have to specify a phone number. It is an important account security tool and is often used as one of the main authorization methods. Naturally, the personal data that users provide is not in the public domain, because the privacy policy applies.

Therefore, it is not enough to simply enter a specific phone number in the search bar for new friends – the solution will not bring results. However, social media restrictions can be bypassed. At the same time, the search will still be carried out through official applications, and not third-party programs. The principles of “search” are identical for Facebook, Instagram. But the specific course of action is unique. Therefore, we first list the general operations that are relevant for the listed social networks:

Save the unknown number in the contact list on the device (smartphone, tablet).
Download the Facebook, Instagram mobile application  and register an account (or go through authorization if the program is already installed on your device).

When these steps are completed, you can proceed directly to the search for users. Consider the specific order of operation for each social network. If you are interested in peoples legacy, please follow the link to learn more.

How to find someone on facebook by phone number

Another sensational Facebook scandal led to the fact that the social network banned the search for people by their phone numbers. This is due to the requirements for the protection of personal data of users. Before the ban, finding a person on FB by phone was a very simple matter: it was enough to enter the number in the search bar of a social network – and the result is ready in a matter of seconds.

At the same time, of course, the phone had to be linked to an account and not protected by the user from being shown to other members of the social network. At the moment, it is not possible to search in this way. But times are changing. And perhaps in the near future the Facebook ban will be lifted. Until this happens, the search can be done using other social networks.

How to find someone on Instagram by phone number

Insta is a very popular social network. And the phone in it is an important authorization tool. Therefore, searching for users is quite simple. When the number is already saved in the phone book (in the first, general stages), it can be transferred to a social network. For this:

• On the main page, swipe left (swipe the screen from right to left).
• Select the People Search section.
• Move to the “Contacts” tab.
• Click the Connect Contact List button.
• The screen will show all Instagram users that are saved in your phone book.

If the wanted subscriber is not one of them, he either did not indicate the phone number when registering an account, or hid it from public access, or simply is not registered in this social network.

How to find a person by phone number on Google

The main sources of information search on the Internet are search engines. It would be unwise to ignore them if you want to find a specific subscriber. However, the use of PS does not oblige people to provide their phone numbers. Therefore, a Google search  does not guarantee results. And yet “an attempt is not torture”!

Open the main page of the search engine. In the address or search bar, enter the phone number and press “Enter”. Be sure to enclose the phone number in quotation marks – “”. This is necessary so that the PS robots offer you information that is relevant to a particular combination of numbers, and not similar or indirectly related results.

Often people leave their opinions about other users on review sites, thematic forums. Therefore, if the number has already appeared somewhere, you can find out information about its owner. In this way, fraudsters can be easily identified. And we recommend that you do this before you decide to call back an unknown number in order to protect the money in your account from theft.

How to find the location of a person by phone number

Often it is required not only to collect information about the subscriber, but also to find out where he is. For example, the phone is lost or stolen. If the device is not yet turned off, you can try to find it. To do this, you need to use the services of mobile operators (in accordance with the package of which of them is installed in the desired smartphone).

An alternative solution to the problem “How to find the location of a person by phone number” is to use the Sygic Family application. It can be downloaded from Google Play and the App Store for Android and iOS devices, respectively. The app is free for Android and paid for iPhones. In the program interface, just press the “SOS” button – by the phone number you can quickly find out where the device with the wanted SIM card is located.

Results

If you require:

• Gather information about an unknown caller, temporarily save their number to your phone book and search through social networks.
• Find out the location of a person, use the search services of mobile operators or special applications, after evaluating their reliability.

If none of these methods helps, and you have become a victim of scammers, thieves or other ill-wishers and you need to find your phone as soon as possible or repair the damage, pick up the original packaging of the device and send it to the nearest police station!

Presentation is the main communication tool in business today. The result of business negotiations, the impression of the audience or a large sum of money, if you show your project to an investor for the first time, depends on the quality of the presentation. When the game is worth the candle, it is better not to make a presentation on your own, but to order it. We talk about it in detail in the article.

Presentations are developed by freelancers, small and large design studios. It’s also a great idea to order outsource powerpoint presentations.  In this article we will figure out where you can order it.

A freelancer is a freelance worker doing work from home. A freelancer does not have office expenses and salaries for employees – he does all the work himself: he does design, communicates with a client, and does accounting. This directly affects the cost.

1. Order from a freelancer

Aside from cost, the two main benefits of being a freelancer are speed and flexibility. For example, the boss announced at the end of the working day that a presentation with a financial report is needed by tomorrow morning. Design agencies are more likely to turn down risky commissions, and among freelancers there may be someone who does all the work overnight.

But a potential problem may be hiding here – not all freelancers approach agreements responsibly. Let’s say the designer promised to send the presentation by 8:00. In the morning it turns out that his laptop charger is broken – the computer is dead and there is no way to send work. Deadlines missed, boss furious.

It is better to give burning projects to trusted freelancers, or, if there are none, to take two performers in parallel – this way you are more likely to get a good presentation on time.

Among freelancers, there are many beginners and those who work for the quantity of projects, and not for their quality. Therefore, the overall level of work is average or below average. There are good specialists, but they are few – most often they go to work in an agency, or open their own studio.

It is best to look on the freelance services exchanges. There is a large selection of performers and you can immediately see examples of work. Information is available that indicates the reliability of a freelancer: the number of completed transactions, rating and customer reviews.

Where to find a freelancer?

Some exchanges provide a “secure transaction” service.

A secure deal helps protect against scammers and motivates a freelancer to complete a project better. Money is transferred to the contractor only after the work has been completed.

The customer agrees with the freelancer about the work and makes a payment, which is reserved on the account with the exchange. If the work was done with high quality and on time, the money is transferred to the contractor, and the customer receives the source code of the presentation.

Can the designer also write the text

Not all freelancers take on content – this may require a separate specialist, such as an editor or analyst. If you need unique schemes or icons, you will have to look for an illustrator separately. Some freelancers can both write content and design, but this is the exception rather than the rule. One thing can go bad.

How to write a job for a freelancer

If a designer received a presentation, didn’t ask questions, and silently went to design, that’s a bad sign. Most likely, he will misunderstand the task and do the wrong thing. To prevent an avalanche of changes in the future, prepare a task for the project:

1. Describe the purpose of the presentation, its target audience, the format of the demonstration (personal meeting, mailing, display from printed media).
2. Specify whether you need to work with the text, think about the storyline, or look for missing information on the Internet. If the presentation needs animation, or you plan to print it, don’t forget to let us know about it.
3. Show examples of designs that you like – this will help minimize the number of edits in the future. Examples do not have to be presentations – websites, brochures, magazines, illustrations will do.

If you need to make a high-quality presentation visual, work with content and not worry about deadlines, it is better to contact a small design studio that specializes in presentations. You can find it by writing in a search engine a query like “order a presentation”, “presentation studio” or any similar one.

2. Contact a design studio

There are a number of reasons for this. In short: the studio will do better, try to understand the material, and not just paint the slides beautifully.

Reason 1. Project from scratch
In a studio, they can take on a project from scratch, which most freelancers cannot – come up with a storyline, write content, design and animate slides. All the work will be done not by one person, but by a whole team, where everyone is responsible for their part of the work.

Reason 2. Empathy
Studios show empathy towards the client – they will ask questions if something is not clear, immerse themselves in the business and tasks, offer ideas and make recommendations.

Reason 3. Reputation
The studio values its name and reputation, so it tries to do quality work and on time. To do this, the company is rebuilding internal processes: project management systems are being implemented, feedback sessions and employee training are being held.

Why go to the studio if there is freelance

They do not limit themselves to presentations, but work in the wider field of visual communications. This term refers to any means of conveying visual information – presentations, videos, branding, websites, printed materials, etc. The visual communications studio is not tied to one specific format – all work is built around the client’s task – the form of conveying information can be any.

3. Order from a major agency

Large studios take on complex projects that are beyond the power of small studios and freelancers – investment memorandums worth tens of millions of dollars, annual reports of companies, presentations of industrial complexes, visualization of corporate strategies, etc. To solve such problems, an experienced team is needed – analysts who have gone through the school of consulting, designers working in the direction of data visualization, illustrators, 3D designers, etc. Therefore, the range of tasks to be solved is wider: the studio can conduct an independent study, perform benchmarking, find missing information in open sources, make calculations, build a financial. model.

Design agencies are accumulating a large network of experts, which means that there is an opportunity to attract highly specialized specialists and external consultants for the project to solve specific issues.

Some studios have their own educational centers for businesses and individuals.

The combination of the described factors significantly increases the cost of production. Complex projects that have a research part or projects that go through long chains of approvals (for example, from the department level to the CEO) can last from several weeks to several months. In addition, agencies have costs that are not typical for freelance or small studios: office rent, purchase of professional equipment, food, transportation costs, delivery of documents, and much more.

Studios working with large businesses have a financial manager, an accountant and a lawyer on staff and are able to go through the bureaucratic red tape of verification and entering a new counterparty into the database. In addition, an NDA (non-disclosure agreement) can be concluded with a legal entity to entrust the development of projects containing confidential information.

Where should I go

Make a decision based on the complexity of the task and the expected impact of the presentation.

Freelancing is suitable for simple tasks or for cases where the budget is limited. It’s good if you already have content ready, because finding a freelancer who can work equally well with design and content is not easy. Presentations for the defense of the diploma, instructions and simple internal documents can be safely given to freelance.

Are you an aspiring startup and want a compelling presentation? Put your thoughts into a clear document (no one knows your product better than you) and give it to a small studio for packaging. You will develop content, storyline and design for a reasonable price.

If you are preparing a complex and important project, the presentation of which may affect a large amount of money, the company’s reputation or the outcome of negotiations, contact a visual communications studio that has experience in preparing such materials. In this case, the contribution to a really high-quality presentation can be considered as an investment.

The easiest antivirus for a weak computer is a hot topic today, because not all users have powerful PCs that are able to “pull” capacious applications. However, everyone needs it, both for windows 7 and for windows xp, because without it, high risks of malware infection remain on the device.

Antivirus labs offer users many free products, but almost all of them are extremely demanding on hardware. For example, you cannot install Kaspersky on an old PC with 512 MB of RAM and a Pentium-IV processor, since you risk turning an already slow work into a painful pastime. In this case, you need a fast, but also reliable antivirus, which would be ideal for a weak PC. You can download the antivirus on the site install.download.

What should be antivirus software

When looking for a lightweight utility, the user has in mind the following conditions:

• The program should not load the PC and increase its loading time.
• The kernel should not require a significant amount of RAM.
• Ideally, it should not load the computer for calculations.

Let’s look at programs that meet the above parameters and are ideal for weak computers on the Windows operating system.

Avast Free Antivirus

One of the best free utilities, which over the years of its existence has become a favorite of many Internet users. It perfectly copes with its main task and provides the most reliable protection of the PC in real time from the effects of malware.

Among the main advantages of Avast should be highlighted :

• Blocking suspicious sites.
• Fast Scan.
• Easy to use.
• Automatic game mode.
• Behavior screen (allows you to track and block the activity of suspicious applications).
• Suitable for all Windows OS.

However, like any other antivirus program, it has a habit of skipping malware.

One of the main advantages of Avast is its system requirements, thanks to which it is suitable for old and weak computers:

• RAM – 256MB.
• Required space – 1.5GB.
• 32-bit and 64-bit systems are supported.

CASE NOD 32

Popular among users, incredibly lightweight and easy to use antivirus with rich functionality. Suitable for all devices, regardless of the manufacturer.

Advantages :

• Checking any archives and files.
• Complete ad blocking.
• Search for malware.
• Convenient and clear interface.
• Provides secure Internet access and protects against phishing.
• Email scanner for threats.

Minimum system requirements :

• RAM – 128MB.
• Required space – from 1GB.
• Windows 8 support.

The only drawback is a long check, but it is offset by a number of significant advantages. If you still do not know which antivirus is better to install, then you can safely install this software.

360 Total Security

A lightweight antivirus that provides optimal protection. It performs a number of functions that protect the PC from the effects of malware. Full functionality is available in the free version.

It provides protection at all levels :

• Elimination of OS vulnerabilities.
• Complete and fast check.
• System Restore.
• Garbage cleaning.
• Optimization of autostart services, applications and plugins.

As for the system requirements, they are ideal for a weak laptop:

• RAM – 512MB.
• Processor – 1.6GHz.
• The required disk space is 600MB.

Total Security is suitable for all versions of Windows OS, including Windows 10.

Panda Antivirus free

Perhaps, according to many, this is the best free option for a slow PC, which provides a high level of protection even on older devices with poor hardware. It works only in cases where it is necessary, without loading PC resources just like that.

Panda provides its users with :

• Real time protection.
• Search for threats.
• Minimum resource consumption.
• Parental control service.
• Advanced mode of use.
• Website filtering.

If we talk about the minimum requirements, then they are as follows :

• Processor – Pentium 3.
• Free space – 250MB.
• RAM – 128MB.
• Works only on Windows OS.

By installing Panda on your computer, you will get an effective virus detection and elimination system. You will have access to a valuable range of useful and convenient features that will allow you to fight against any threats as effectively as possible.

AVG AntiVirus Free 2017

Another lightweight and reliable antivirus that does not require powerful hardware. Provides basic PC protection against the latest threats, including while you are active on the Internet.

Its main advantages :

• 6 scan levels

• Detailed threat analysis.
• Web screen and blocking of malicious sites.
• Several levels of protection.
• Web screen and email scanner.
• Blocks insecure downloads.

All this makes AVG a reliable protector of your computer.

Designed for PC with the following requirements :

• Intel Pentium – 1.5Ггц
• RAM – 512MB for Windows XP and 1024MB for Windows 10/8/7.
• Free disk space -1.3GB.

In the new 2017 version, the system performance requirements have been slightly increased, so for older devices, it is recommended to use the 2015-2016 release.

Norton Security

Comprehensive antivirus for a weak computer with a trial version for 30 days. It has 5 levels of security, including its own firewall and behavioral analysis technology. In the new versions of Norton, performance has been raised, the energy saving system has been redesigned, which allows your PC to work as quickly and as long as possible.

Among the main advantages should be highlighted :

• One service to control all devices.
• Protects against spyware, viruses and Internet attacks.
• Blocks dangerous sites and downloads.
• Helps locate stolen or lost devices.
• Lightweight and fast.

Minimum requirements :

• Processor – 1GHz.
• RAM – 513MB
• Free disk space – 300MB.

Thanks to the support of Windows and Mac OS X, it can be installed on any computer or laptop, and Android and iOS mobile platforms are also supported.

Comodo Internet Security

A well-recommended  free antivirus that is suitable for weak computers and consumes less memory than the previously reviewed Norton. It protects against both file threats and from the Internet. After downloading this program, you will receive an antivirus with a firewall and a behavioral blocking system. That is, not a single virus will be able to get into the OS of your PC.

Its advantages are the following :

• A spyware scanner that allows you to scan local drives and the registry for threats.
• An improved firewall will stop viruses before they enter the system.
• Filtering and blocking sites with suspicious content.

In addition, it has the following system requirements :

• RAM – 256MB for Windows XP and 384MB for newer versions.
• Free disk space – 210MB.
• Processor – 1.5 GHz.

All this makes Comodo a simple but effective antivirus that is suitable for PCs with any hardware.