People don’t just buy products, they also buy the value that comes with them. Being in good standing with your brand is an excellent way for customers to enjoy an experience beyond products. However, branding isn’t as easy as Coca-Cola makes it look. It involves consistent efforts to listen and provide your customers with reasons to keep doing business with you. Check out these three ways by which you can take your business branding to the next level.
1. Be Visual
Brand visibility is essential for brands of all sizes. It’s a given that customers will grow fond of you when they constantly see your brand in all the right places. Most often, this is why many companies dedicate huge sums to advertising spend and marketing budgets. Brand visibility has evolved over the years.
There was a time all you needed to do was buy newspaper ads. Today there are many digital channels to leverage for visibility. And one way to take advantage of these channels is to be visual. Modern brands have several visual creating resources at their disposal, including custom PowerPoint templates.
Powerpoint is increasingly becoming a go-to for designing digital content. Especially for small businesses who neither have the budget to hire professionals nor the technical knowledge to use complex design tools. Icon after icon and one slide after the other, business owners can transform PowerPoint presentations into effective social media and blog posts.
Luckily, custom PowerPoint template providers like Slide master make it easier to tweak PowerPoint templates, making room for your logo, font, and other brand assets. PowerPoint also makes sharing templates among team members easier. This works best for businesses that need to collaborate with influencers and design contractors more efficiently.
2. Prioritize Customer Service
When people think about branding, the first things that come to mind are a company’s color scheme, logo, etc. While all these brand assets are essential to achieve recognizability, taking your brand to the next level requires more. As a company, your brand is the basis for building a personal connection with customers. The company’s values, products, and services all play a role too. So it pays to integrate branding principles into all business operations, including customer service.
Good relationships are always worth investing in, but it’s especially true for your business. The best way to do this is to identify your best customers and start brainstorming ways to profit off them. This can be done through a variety of methods, such as partnerships, referrals, and any other deals that you can devise. One of the most important things, however, is to make sure they feel special for being a customer of your brand.
In a world where customer service is falling by the wayside, some brands have been going above and beyond to win the hearts of their customers. While it’s no surprise that millennials shop with specific brands who have proven themselves over time, there are also a handful of brands who have been receiving high praise for their efforts in customer service.
Customers of today expect more from companies. As a result, customer service has become a top priority for modern brands. Fielding an excellent experience for customers before, during, and after patronage is a great way to build beneficial relationships for both parties. For businesses seeking to push their brands to new heights, keep in mind that it pays to prioritize customer needs at all times. Listening closely to their feedback and tailoring solutions in real-time can never be a miss.
3. Focus on Value
Your company can mean more to customers than your product or service. Millions of people have adopted Nike’s “Just Do It” as a personal mantra. It fuels their personal decisions. These customers don’t only love Nike’s products. You can tell they have the brand at heart. That way, marketing new products to them becomes a little easier.
There are several ways to ramp up your company’s value. Choosing the way to go depends on the knowledge you have about your audience. You can consider using your social media profiles to share content on what they care about. Another way to build value into your branding efforts is to share in the plights of customers.
Brands need to be sensitive and take a stand with customers. Not only do these brands enjoy good PR, but they also become advocates of social good. Take Nike’s “For Once, Just Don’t Do It” campaign against racism, for instance. Beyond the hashtag’s impact, Nike’s executives committed huge sums to black communities. Additionally, studies show the campaign churned a positive response from consumers shooting up the already stellar Nike reputation.
In this case, all it took was a powerful message from a well-known, culturally relevant brand. When brands are genuine, they can invoke change. Cultivating authenticity with customers gives brands the power to move the needle on society’s most crucial issues. Not all brands are right for advocacy. If your business is not well-known or you are not culturally relevant, your product will be too narrow for advocacy.