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It’s no wonder that the food sector rarely seems to be a career led light tube of first choice despite being Britain’s biggest employer, providing 3.6 million jobs from plough to plate. It’s also despite being vital to the economy, environment, health and culture ... and despite being fast moving, providing regular people contact, plenty of scope for creativity, openings for entrepreneurs and an opportunity to work outdoors with nature and with cutting edge technology. So even though we have 2.5 million people unemployed there remain skills shortages in food. Few things are more important than safeguarding the safety of our food and yet typically only 300 British people apply to study food science at higher education level per year wholesale crystal jewelry. Supply chain management is another area urgently seeking more high calibre people. Such dislocations between the supply and demand of skills threaten our sustainability by damaging both the social fabric and our economic prospects. One part of the solution is to raise awareness of the career paths available in food. Another is to help more people that have the right capabilities and attitudes, if not necessarily the perfect paper qualifications, on to the career ladder.That’s why we’ve joined forces with JobCentre Plus to manage Chanel Bags 2013 a national week of action called Feeding Britain’s Future from 17-21 September. Over 70 companies, including some of the largest in the country have so far signed up to open their doors and run training sessions to deliver practical skills for unemployed 16-24 year olds. The main purpose is to help prepare thousands of young people for the job market in whatever direction they choose - but if more set their sights on a career in food as a result then so much the better.