Influencer marketing has been revealed as a revolution for brands. What used to focus on a direct investment in analog media, with a one-way communication channel and the
Consequent waiting time to see how the public would react to advertising impacts has been revolutionized by the internet where the quick call to action and immediate responses like comments and appreciations are the norms. Let us look at how influencer marketing agency UAE can help your business achieve success.
Influencer marketing is not new because influencer marketing is based on ‘word of mouth’, an old concept in marketing.
The word of mouth is a recommendation, and one of the best ways to generate sales and increase the reputation of any company.
That recommendation must come from a person who you think identifies with your brand. ‘Influencers’ are people that convey the business’ message. The choice, therefore, is important because for as long as you deem appropriate, your ambassador will identify with your brand.
Next is the message, the phrase that will condense the concept of your brand. Copy has always been one of the keys to marketing.
It is true that the new content platforms and social networks offer us a facility in this sense that Instagram and its stories, currently on the rise and with an exponential increase in followers, allows the public to know the products not only through a single sentence but through the influencer’s discourse.
Like everything related to the digital field, influencer marketing strategies are very much moving trends.
There was a golden time for contests on social networks, which has now been replaced by discount codes and special sales. Influencers are a good claim to go further with strategies and promotions, even to reach that audience that that is considered too far away.
‘Tag’ and ‘quote’ are conjugated daily in all posts and communication strategies with brands. It is essential, even when more than one brand is included in the communicative action. The conversation is part of the marketing plan.
Give thanks, cite another brand that appears in the image, and remember that a photo has an author, where they would respond gratefully and that followers join this game, which in advertising is well known as ‘engagement’. Getting it naturally is a success, because everything flows and the desired effect is achieved.
Data is the present and the future. Great conclusions can be drawn from them, and we must base ourselves on them to make decisions. The best thing about a great strategy is to sit back and check the data, especially if the data is positive.
But even when they are not, it is important to always have them on hand to quickly change what does not work, emphasize what does, and maximize it to get the most out of resources.
Reading and listening actively helps to qualify the campaigns. In influencer marketing, it is an essential exercise. What is being said about a brand, how it is said, what is said, is it positive or negative are all there to answer the question of whether it is necessary to change something, improve it, replace it or even enhance it.
Influencer marketing can bring your brand to the audience directly where you can ask directly if they like your product. “You can comment whether this product is as good for you as it does for me”, the influencers ask their audience from their profiles, which is then flooded by responses, which might lead to sales or suggestions. Either way is good for business.