Professional translations and localization services give global companies a huge advantage. No matter if it is a B2B or B2C business model, companies should localize their brands, in today’s time, to make their customers resonate with them. Almost all industries use localization to make the most of foreign business opportunities. It has been seen that the brands that only represent themselves as English-only brands in foreign markets have a hard time making more people engage with their brand. To get your translation done, you can contact a professional language service provider, or get help from the professional translation management system.
Translation and localization, indeed, give your brand a competitive advantage in a new market. However, some industries are more into translation than others. In this article, we will talk about the industries with the highest demand for translation and localization services.
Which Industries Need Translation Services the Most?
After COVID, we can see how fast the translation industry is booming because of the shift in customers buying behaviors. Businesses have seen hard times, and now every company is coming back stronger to capture the maximum market share. Localization and translation services make it possible for companies to optimize the customer’s brand experience and make them feel connected with their products and services. Following are some major industries with maximum demand for translation services.
e-learning Translation Services
Even before COVID, the e-learning industry was growing across the globe with an 11% growth rate annually. But after the pandemic hit the world, the demand for e-learning platforms skyrocketed that grabbed the attention of investors. The current demand for e-learning platforms is 6x higher than what it was in 2019. E-learning platforms understand that they have to invest in professional translation services to rapidly enhance their customer base in the Asian markets.
An e-learning platform can contact a professional language service provider and design a specialized localization solution. It allows companies to make the most of business opportunities and eliminate the communication gaps between them and their customers.
Gaming Translation Services
It has been around 5 years since the gaming industry has been flourishing in the Asia-Pacific region. And it continues to grow during and after the pandemic. If we talk about only China, there are around 661 million active gamers who generate as much as $10 billion in revenue every quarter. When the localized version of the PUBG game was first launched in China as “Game of Peace”, 3 days after the release of the localized game, it generated & 14 million of revenue.
Localization is becoming more important for the game industry to make the experience of the player resonate with their culture. When gamers play a game in their language, with culture-appropriate visuals, it develops the interest of players in-game. So, gaming is the second industry with the highest demand for localization and translation services.
Media Translation Services
The translation is higher in demand for OTT and media-streaming platforms. The producers of films, seasons, and other shows are now investing in localization to make their content seem more relevant to the audiences. So, instead of creating different sorts of content for people living in different regions of the world, they rather produce content once and localize it for different regions by adding subtitles or providing dubbing in different languages. It also reduces the overall cost of producing new content for various countries.
Media companies can now reach out to world audiences at a much lower cost through localization. Squid Game is a good example here, this non-Hollywood Netflix series has gotten worldwide recognition and appreciation. People from around the world have seen and loved the show in their language. So, it allows the producers to make their stories reach global audiences through localization.
Medical Translations Services
Translation services have always been quite in demand in the healthcare industry. But lately, there are many factors that have significantly enhanced the demand for the medical translation world. Covid-19 in general makes people more conscious about their health. It is a major reason behind the increase in translation demand. Moreover, the aging population around the globe, suffering from different health conditions, has contributed to the rise of medical translation services. In the APAC region, people like to contact recognized healthcare providers to treat their disease or get a second opinion. So, they need translators to translate the medical reports, patient’s history, etc.
Medical translations are sensitive in nature, so you can’t just get them done by a professional translation management system. Always contact a reliable language service provider to handle your medical translations from certified translators only.
Legal Translation Services
There is a high demand for legal translation solutions because we all have to get away with legal stuff for different reasons. You need legal translation services every time you need to translate your business contract, witness transcripts, migration forms, legal disclaimers, and a lot more. Legal translations should be done by licensed translators only who understand the industrial terminologies. It is also very important to maintain the confidentiality of your legal documents to avoid any inconvenience. Legal agencies and attorneys around the world recognize translations done by licensed translators only. Never translate your legal documents from an open-source translation management system or a machine translation tool. It would cause many legal issues for you in the future, so you better avoid it in the first place by hiring a reliable legal translator only.