Mondo Jazz

SEI MANIERE FACILI PER AUMENTARE L'AUDIENCE

I suggerimenti per i musicisti jazz vengono direttamente da uno di loro, il sassofonista Steve Lehman.

Credo ci sia un buon pizzico di ironia e un altro po di cinismo realista in quello che dice Steve, del quale tutto si può pensare meno che poi faccia quello che dice.....

#1) Record/perform instrumental versions of pop songs 

#2: Include pop stars as special guests on your albums and in your live performances.

#3: Emphasize vocal music with lyrics over purely instrumental music. Many listeners have an easier time relating to music with words.

#4: Record the same music over and over but with a new PR strategy/concept for each album.

#5: Try and connect your music to a current news story/point of interest -- like a war or a celebrity, to encourage national press coverage.

#6: Take advantage of "jazz" and its cultural capital to access "high art" infrastructure but also emphasize populist ideals of accesibility