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TECHNOLOGY: Apple ready to unveil a "low-cost" iPhone in September?

 

Not one but two iPhone. This is what most observers expect to discover on September 10, according to AllThingsDigital, the site specialized in new technologies "Wall Street Journal". According to rumors that stir Landernau technology for some time, the two new models would call Apple iPhone iPhone 5S and 5C.

The first one is an improvement of the current Apple smartphone star. It would have a larger screen to compete with the Galaxy S4 Samsung, HTC One and almost all high end cell phones competitors from Apple. The autonomy of the next iPhone would also be revised upwards and the camera become more efficient in low light situations. In addition, the Apple brand is about, again according to the commentators, to equip the iPhone 5S system of fingerprint recognition to improve security ; its smartphone.

But the real revolution comes from the iPhone 5C. It would be the first Apple smartphone "low-cost". This model is a little giant of Arles. Its launch is justified by the need for Apple to counter the dominance of Android smartphones in emerging markets. In the second quarter of 2013, 79.3% of the global market share of smartphone sales belong to the armada of Android phones, according to a survey of U.S. firm & rsquo , IDC study, published in early August. This report emphasizes that this rule is mainly due to the increase in emerging sales cheap Android smartphones, to the detriment of the iPhone deemed too expensive.

Culture shock

Still, the very existence of a "low-cost" iPhone, if justified from an economic point of view, would be a major shift in Apple's strategy. The Apple brand has, since the 2007 launch of the first iPhone, a smartphone always presented as the ultimate of what the consumer can buy, thus justifying a price policy often called & rsquo , elitist. The group has also never denied criticizing its competitors offering versions of their smartphones for all budgets, arguing that such an approach that blur the image of the brand. Beginning in 2013, Phil Schiller, head of marketing at Apple again repeated that "despite the popularity of cheap smartphones, it will never be the future for Apple products."

The events of September 10, if the date is confirmed by Apple, will realize if the group's CEO, Tim Cook, has bowed to economic realities sector by offering an iPhone 5C or will he stay true to the philosophy of the late founder Steve Jobs group who refused to develop cheap versions of Apple products.